724 Solutions Inc.
NASDAQ : SVNX
TSX : SVN

724 Solutions Inc.

March 21, 2006 08:15 ET

724 Solutions Promotes its Vision of the Unwired Lifestyle™ at CTIA Wireless 2006

SANTA BARBARA, Calif.--(CCNMatthews - Mar 21, 2006) -

Michael Luna, CTO, Will Present at the IMS Summit@CTIA on a Panel Titled `Internetworking IMS with Existing Legacy Networks'

724 Solutions (NASDAQ:SVNX) (TSX:SVN), a leading provider of next-generation, IP-based network and data services, today announced that its products and solutions enabling its vision for The Unwired Lifestyle™ will be showcased at CTIA Wireless 2006, including Golden Gate and Thulean, 724's newest product initiatives and the latest additions to its X-treme Mobility Suite. Additionally, Michael Luna, 724's CTO, will present at the IMS Summit@CTIA on a panel titled "Internetworking IMS with Existing Legacy Networks."

"724's vision of the Unwired Lifestyle is enabled by products and solutions that allow the subscribers of new IP/IMS-based services to seamlessly reach anyone in their communities of interest, regardless of the network or client technology," says John Sims, Chief Executive Officer of 724 Solutions. "By preserving these communities, operators deploying our Unwired Lifestyle solutions, can accelerate adoption and the ROI of new IP/IMS-based services."

Visitors to 724's booth 111 in Hall C1 will experience the Unwired Lifestyle through a comprehensive set of demonstrations that outline the key elements of our overall vision:

-- Mobile applications (Instant Messaging, SMS and MMS) that seamlessly transfer between a subscriber's desktop and their mobile phone, featuring 724's Golden Gate and Thulean.

-- Age-sensitive content filtering and policy enforcement tools to protect subscribers and their communities from unwanted or harmful content through SMS, MMS and WAP, featuring 724's XSAM - Sentinel.

-- An improved end-user browsing experience with the use of smart content rendering and optimization, featuring 724's X-treme Mobility Gateway.

-- An enhanced end-user content management capability, featuring a joint demonstration with 724's X-treme Alerts Platform and Action Engine, with their downloadable device client.

724's Vision of the Unwired Lifestyle is based upon four principles that drive 724's products and solutions for enabling next-generation IP networks: personalized, relevant premium services; seamless access to secure services; protecting subscribers; and preserving and leveraging communities.

More information is available regarding 724's vision of the Unwired Lifestyle and CTIA participation by visiting 724's booth, by visiting www.724.com, by reading the 724 Advertorial in Wireless Week's CTIA show daily on April 5-7 titled "Control=Choice," or by attending the IMS Summit@CTIA panel titled, "Internetworking IMS with Existing Legacy Networks."

About 724 Solutions

724 Solutions (NASDAQ:SVNX) (TSX:SVN) delivers reliable, scalable technology and solutions that allow mobile network operators and virtual network operators to rapidly deploy flexible and open next-generation, IP-based network and data services. The company's solutions enable the Unwired Lifestyle™, 724's vision of how people will use mobile data services to enhance and enrich their professional and private lives with services relevant to their specific needs, with user communities preserved across generations of technology and with data services as reliable as voice. 724 Solutions is a global company with development operations in Canada and Switzerland and with its corporate office in Santa Barbara. For more information, visit www.724.com.

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