724 Solutions Inc.

724 Solutions Inc.

November 01, 2005 08:01 ET

724 Solutions X-treme Alerts Platform Enables Volvo Ocean Race Alerts; Hosted Solution Provides Real-Time Race Information via SMS and MMS to Mobile Subscribers

SANTA BARBARA, Calif.--(CCNMatthews - Nov 1, 2005) -

724 Solutions (NASDAQ:SVNX) (TSX:SVN), a leading provider of next-generation IP-based network and data services, today announced that its X-treme Alerts Platform is being used by Ericsson as part of the Volvo Ocean Race mobile portal. With the new service, Ericsson, in partnership with mobile network operators, will provide real-time race information, including audio interviews with boat captains, position updates, breaking news with photos and mobile blogs, to mobile subscribers via SMS and MMS.

"The Volvo Ocean mobile portal is an example of how premium, time sensitive content can be packaged and offered to a target market of mobile data subscribers, ultimately driving data ARPU," says John Sims, Chief Executive Officer of 724 Solutions.

This service will leverage 724's existing relationship with Ericsson, under which Ericsson already provides several mobile network operators a cost-effective means to rapidly deliver differentiated multimedia content to mobile data portals.

The X-treme Alerts Platform is a standards-based alerting platform that allows mobile network operators, mobile virtual network operators, content providers and hosted solution partners to rapidly introduce highly personalized, permission-based SMS or MMS alerts to subscribers.

The Volvo Ocean Race has taken place every four years since its inception in 1973. For more info please visit: www.volvooceanrace.org

About 724 Solutions

724 Solutions (NASDAQ:SVNX) (TSX:SVN) delivers reliable, scalable technology and solutions that allow mobile network operators to rapidly deploy flexible and open next generation IP-based network and data services. Additionally, in conjunction with mobile operator partners, the company provides a series of actionable alerting solutions to enterprises to assist them in lowering operating costs and improving customer relationship management. 724 Solutions is a global company with development operations in Canada and Switzerland with its corporate office in Santa Barbara, California. For more information, visit www.724.com.

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