SOURCE: Macklowe Properties

May 02, 2013 16:51 ET

737 Park Avenue Officially Launches Sales

Pre-War Apartment House Transformed Into 60 Gracious Condominiums

NEW YORK, NY--(Marketwired - May 2, 2013) - Located at 71st Street and Park Avenue amongst a stretch of Manhattan's finest residential buildings, 737 Park Avenue has been repositioned to take its place at the highest echelon of New York City luxury condominiums. By creating large, legacy apartments with an emphasis on three- to six-bedroom homes ranging from 3,000 to over 6,000 square feet, 737 Park Avenue has been entirely re-imagined for contemporary living standards. The official opening of the sales gallery and model apartments commenced today with over 30% of the residences under contract, including numerous sales of apartments of more than 4,000 square feet throughout the building.

Built in 1940 by Sam Minskoff and Sons and designed by architect Sylvian Bien, whose works include the Carlyle Hotel, the 20-story pre-war building is situated on Park Avenue at 71st Street. Originally consisting of approximately 102 residences, Macklowe Properties has reclaimed 90 percent of the building allowing for the combination of units to create approximately 60 spacious homes, including a stunning penthouse with full wraparound terrace.

"The large homes that have been created here are not readily available, especially on sought-after Park Avenue where they are in strong demand and we're very happy with the eager response from buyers." said Richard Wallgren, Executive Vice President of Sales and Marketing for Macklowe Properties, "Sales activity continues to grow and is focused on large apartments from 4,000 to 6,000+ square feet."

Prospective buyers now have the opportunity to tour the two new model apartments. One designed and outfitted by the award-winning interior design firm of Jed Johnson Associates and the other by Poliform, both offer a glimpse at life within 737 Park Avenue. The luxury Upper East Side condominiums are thoughtfully designed with generous proportions, large living and dining rooms, eat-in kitchens,and master bathrooms, solid oak floors and casement windows.

The restoration by Handel Architects focused on a complete modernization of the building whilemaintaining its historic pedigree and classic architectural charm. Additionally, Moed de Armas& Shannon Architects reimagined the building's lobby and amenities to afford a comfortable lifestyle with modern luxuries. The development team also worked diligently with The New York City Landmarks Preservation Commission committee to install new out-swing casement windows.

Residents and guests enter through a deco-style lobby adorned with restored original terrazzo floors, burled wood panels, custom nickel and glass light fixtures, and custom furniture. Each home features marble kitchens, bathrooms and powder rooms and central air conditioning systems that provide year-round functionality with individual thermostat controls in each room.Many homes have private elevator landings and service entrances.

"Windowed kitchens by Varenna have marble floors, marble countertops and backsplashes, flush mounted Franke sinks, and glass cabinetry with under-cabinet LED lighting," said Lilla Smith, Head Designer for the Sponsor. "Kitchens are complete with Miele stainless steel appliances with polished chrome fixtures and wine coolers."

Master bathrooms are outfitted in Italian marble accented with custom vanities and Dornbracht polished chrome fixtures, heated floors, glass shower sets and mosaic tile accent walls. Many homes have free standing bathtubs.

737 Park Avenue is a full service building, with doorman, elevator operators and a resident manager. Amenities include a fitness center with glass roof skylight, children's playroom, and a multi-purpose room with catering prep kitchen and private garden available for entertaining. Residents also have access to private storage, bike and stroller storage and a separate laundry room.

Just steps from 737 Park Avenue are Central Park, Madison Avenue's coveted shopping district, many of the city's finest restaurants and Manhattan's historic museum mile and highly revered galleries. The building is also convenient to many of Manhattan's top private schools.

Pricing begins at $4.45 million to over $30 million. The sales office is located in the building on the ground floor. For more information, please call 212-545-7370 or visit the website at

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