777 Sports Entertainment Corp.
Pink Sheets : SVNP

October 31, 2005 09:30 ET

777 Sports Announces Online Multi-Table Poker Success

SAN JOSE, Costa Rica--(CCNMatthews - Oct 31, 2005) -

777 Sports Entertainment Corp. (Pink Sheets:SVNP) is pleased to announce the instant success of September's soft launch of its multi-table poker platform. Online players are able to access a minimum player base of two-to-four thousand, with this base increasing to three-to-four thousand active- and for-fun players at peak periods.

777 President James Po Ho Cheung said that while the Texas Hold'em tables are the most requested, the site's other casino options are experiencing increased traffic on a regular basis. "With the World Series of Poker satellite tournaments coming up, players wish to participate in as many Hold'em games as are available, to provide valuable experience for their tournament play. The response to the multi-table poker platform would appear to strongly supplement the success of sportsbook operations in our first three months of business."

Mr. Cheung noted that the 777 gross handle increased to $7.5 million in September. He also stated that the "hard" launch of the multi-table poker platform was on schedule for later this month. He anticipates that as the Hockey, Football, and Basketball seasons progress, the handle should continue to increase.

About 777 Sports Entertainment Corp.

777 Sports Entertainment Corp., has positioned itself to capitalize on the explosive growth of the i-gaming market. The company holds an interest in a fully operational i-gaming company which offers a suite of internet gaming products to members through 777betz.com. Casino operations and a sports book provide a one-stop gaming experience accessed through a distinctive branded website, which is easy to use. Casino operations and all 777betz.com operations originate from San Jose, Costa Rica.

Forward-looking statements

The above statements in regard to 777 which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including 777's beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date.

It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.

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