777 Sports Entertainment Corp.
Pink Sheets : SVNP

August 25, 2005 09:30 ET

777 Sports Entertainment Corp. Announces Multi-Table Poker Launch

SAN JOSE, Costa Rica--(CCNMatthews - Aug 25, 2005) -

--777 Sports Entertainment Corp. (Pink Sheets:SVNP) is pleased to announce that it will launch the 777betz.com multi-table poker platform on September 1, 2005.

"The addition of multi-table casino games, including the very popular Texas Holdem, is a key ingredient in making 777betz.com truly a one-stop shop for sports enthusiasts," said 777 President James Po Ho Cheung. "With the number of players available on line when our members log on to our platform, we are certain that the gaming experience will meet the expectations of all players, whether for no-limit or pot-limit games. With the commencement of our schedule for regular tournaments, we will ensure that the most discriminating player will be satisfied."

Mr. Cheung also noted that Chinese Poker, Big 2 and Pan are also available to meet the preferences of the Company's Asian members.

In the second month of operations, new member registrations continue to be in excess of projections and 777betz.com business volumes are showing significant increases over the same period in July. The corporate website is on track to be launched in September 2005.

Mr. Cheung was recently interviewed by CEOCast which may be viewed by logging on to www.ceocast.com and registering to hear the interview.

About 777 Sports Entertainment Corp.

777 Sports Entertainment Corp., is a Nevada company which has entered into an agreement to acquire up to a 60% interest in 777 Sports Entertainment Limited, a United Kingdom company, which holds a license to operate an Internet casino and sportsbook using the Chimera 2 suite of products, platforms and applications. The company operates as 777betz.com from San Jose, Costa Rica.

Forward-looking statements

The above statements in regard to 777 which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including 777's beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date.

It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.

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