777 Entertainment Corporation
Pink Sheets : SVNP

August 22, 2005 09:42 ET

777 Sports Entertainment Engages Tiger Capital for Investor Relations

SAN JOSE, Costa Rica--(CCNMatthews - Aug 22, 2005) -

777 Sports Entertainment Corp. (Pink Sheets:SVNP) is pleased to announce that it has engaged Tiger Capital Corporation of Toronto, Canada to develop and execute a comprehensive Investor Relations strategy.

"This appointment will bring valuable experience and skill sets to the Company," said 777 President James Cheung. "Tiger Capital has proven capabilities and credentials and we look forward to the increased exposure in the financial community which will result from their investor relations work."

ABOUT TIGER CAPITAL

Tiger Capital manages a diverse investment portfolio and provides a full range of Investor Relations services for publicly traded companies, creating a strong market presence and professional image. Tiger Capital's commitment to clients is to create greater market awareness and increase shareholder value. Under the leadership of founder and President Trevor Burns, the company has developed a strong track record in enhancing company-name recognition, which in turn increases shareholder value.

ABOUT 777 SPORTS ENTERTAINMENT CORP.

777 Sports Entertainment Corp. is a Nevada company which holds an interest in 777 Sports Entertainment Limited and subsidiary companies. 777 Sports Entertainment Limited operates as 777betz.com and is licensed to use the Chimera 2 suite of products, platforms and applications. The company operates an internet casino and sportsbook and is located in San Jose, Costa Rica.

Forward-looking statements

The above statements in regard to 777, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including 777's beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date.

It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.

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