777 Sports Entertainment Corp.
Pink Sheets : SVNP

September 08, 2005 09:30 ET

777BETZ.COM Increases Business Handled and Launches Multi-Table Poker

SAN JOSE, Costa Rica--(CCNMatthews - Sep 8, 2005) -

777 Sports Entertainment Corp. (Pink Sheets:SVNP) is pleased to announce that the 777betz.com platform featuring multi-table poker Hold-em and other poker games is now open for members. New players may sign on at 777betz.com to enjoy play for fun or real games.

"Our members who are poker enthusiasts are going to find the final version of multi-table poker well worth the wait," said 777 President James Po Ho Cheung. "The table options and the number of players online make poker an exciting addition to the Casino in both the play for fun and real-odds games."

In other news, Mr. Cheung reported that new member registrations in the first full month of operations continue to exceed projections. With a business handle of just over $7,000,000 for August, a 300% increase over July volumes is evident. With the imminent start of the Hockey, Football and Basketball seasons, the dollar handle should continue to show significant increases.

About 777betz.com

777betz.com operates as an internet casino and is located in San Jose, Costa Rica. The company is licensed to use the Chimera 2 suite of gaming products which includes casino, sportsbook, thoroughbred horse racing, multi-table poker and a mobile gaming application. Operations commenced in July 2005, and with the launching of the multi-table poker platform, tournament play will commence in September, with the ever popular countdown to the World Series of Poker tournament, having 5 seats up for grabs to the tournament winners. Visit the Company website at www.777betz.com for further details.

Forward-Looking Statements

The above statements in regard to 777, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including 777's beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date.

It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.

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