SOURCE: SmartMetric, Inc.

SmartMetric, Inc.

February 17, 2015 09:47 ET

$78 Billion Could Be Lost by Consumers From the Recent Anthem Insurance Data Theft Based on the Direct Link Between Data Theft and Identity Theft -- Outdated Security Needs to Be Replaced by Biometrics Says SmartMetric

NEW YORK, NY--(Marketwired - Feb 17, 2015) - SmartMetric, Inc. (OTCQB: SMME) -- Based on research figures released by Javelin Research and the U.S. Department of Justice 78.750 Billion dollars 1 in 4 victims of data theft become victims of Identity Theft. The report also states that for these victims of Identity Theft, the average financial loss per identity theft incident is $4,930.

Taking the data theft incident at Anthem Insurance of more than 70 million individual records a few weeks ago, the estimated financial loss to the consumer is estimated at more than $78 Billion.

This is a staggering loss for the US consumers and the time has come to replace insecure network passwords with advanced personal biometric data access systems. What makes the Anthem data theft even more alarming is that research has shown that when a social security number is stolen, then this consumer is 5 times more likely to become a victim of identity theft than the average consumer. "I don't want to even think of how many more billions that will be lost to identity theft from the Anthem theft since it involved the theft of Social Security numbers," said the SmartMetric President & CEO, Chaya Hendrick, today.

SmartMetric is the creator of a biometric payments and security cards that uses a person's fingerprint to validate the user before a transaction can take place. In this day and age of compromised identity and serious credit card fraud SmartMetric uses biometrics in the card to protect consumers and Financial Institutions alike.

To read more about SmartMetric's biometric technology please go to www.smartmetric.com

About SmartMetric, Inc. SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to www.smartmetric.com

Safe Harbor Statement Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

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