SOURCE: ShopIgniter


October 05, 2012 10:15 ET

78% of Luxury Marketers Spent More on Social Media in 2012 Than 2011

Luxury Interactive/ShopIgniter Survey Reveals Luxury Marketers Plan to Increase Social Media Spend Again in 2013

NEW YORK, NY--(Marketwire - Oct 5, 2012) - According to a survey conducted by the Luxury Interactive conference's research team, 78% of digital marketing executives for luxury brands reported an increase in social media spend for 2012, while 73% of those surveyed said they will increase social media spend again in 2013.

Luxury Interactive is an annual conference held in New York and produced by global research and conference company, Worldwide Business Research, also based in New York. This year, the Luxury Interactive conference will take place from Oct. 15 to 17 at Bridgewaters in lower Manhattan.

The survey was distributed to top marketing executives at luxury brands like Louis Vuitton, Cartier and Mandarin Oriental, among others, and will be distributed again at the live conference event this October. The Luxury Interactive team worked with ShopIgniter, the company behind social product promotion and commerce for many leading brands, to craft the questionnaire, which covered topics like social media spend, product promotion, mobile commerce and customer retention. The goal of the survey is to establish an industry benchmark for digital marketers at luxury companies. Results will determine spending trends and marketing successes, as well as areas in need of further development and investigation in the luxury market.

In addition to revealing statistics about social media spend, the survey also uncovers trends in mobile commerce, overall marketing spend and more. A highlight of the findings thus far includes the following:

  • 81% of luxury brands surveyed increased their digital marketing spend in 2012 over 2011
  • 53% of luxury marketers surveyed reserve between 20% and 60% of their overall media spend for digital marketing
  • 83% of luxury marketers surveyed said if their business was forced to choose only one social media account to manage, they would choose Facebook
  • 75% of luxury retailers surveyed said they are using video to engage fans and followers

The survey will be distributed again to the more than 100 luxury brands attending the Luxury Interactive conference in October. After the event, the Luxury Interactive research team will compile the final results by adding responses from onsite attendees to the responses from the first round of the survey. Those results will be used to produce a benchmarking report that will be available before the close of 2012.

If you are interested in receiving the report, or would like a copy of the survey, please point your browser to or contact Naomi Alston, details below.

About Luxury Interactive
For the sixth year, Luxury Interactive will bring together luxury brand marketing and ecommerce executives, innovators and thought leaders, who will offer insights and solutions for the most pressing issues facing the industry. The event will take place Oct. 15 to 17, 2012, at Bridgewaters in New York, NY.

About Worldwide Business Research
WBR is the world's biggest large-scale conference company and part of the PLS group, one of the world's leading providers of strategic business intelligence with 16 offices worldwide. Our conference divisions consistently out-perform their industry sector competitors on the quality of the events we produce and the relationships we nurture with both attendees and sponsors.

About ShopIgniter
ShopIgniter enables brands and retailers to promote and sell products using social media. Industry leaders use ShopIgniter's purpose-built solution to create, manage, and measure highly engaging product experiences that drive discovery, amplification and conversion via social + mobile channels. ShopIgniter delivers measurable ROI through customer acquisition, product engagement, and purchase intent across Facebook, Twitter, Pinterest, and others. Founded in 2009, ShopIgniter is proud to be headquartered in Portland, OR.

Contact Information

  • Contact:
    Naomi Alston
    Marketing Associate
    Luxury Interactive
    535 5th Ave. Fl. 10
    New York, NY 10017
    Email Contact