SOURCE: 7digital

7digital

March 15, 2010 14:32 ET

7digital Announces Full Integration With Winamp®

Winamp Users Can Now Purchase Tracks and Albums From Their Favorite Artists Through 7digital's Extensive Music Catalog

LOS ANGELES, CA--(Marketwire - March 15, 2010) -  LSI - 7digital, the digital media delivery company, today announced a strategic partnership with Winamp, one of the world's leading free media players. Winamp has integrated the 7digital music store providing more than 73 million users worldwide* one-click access to 7digital's catalog of more than six million high-quality MP3 tracks. The 7digital store is live for all US and UK Winamp users and will roll out across Europe in April 2010.

"We are pleased to be partnering with one of the most experienced brands in the digital music industry," said Ben Drury, CEO of 7digital. "By integrating with Winamp's music player, 7digital gives users access to fast high-quality downloads, as well as a new and convenient alternative for purchasing music."

Winamp uses 7digital's open application programming interface (API) to provide a premier music download experience. Using the open API, Winamp pulls data -- such as artist, track and album -- from 7digital's storefront to create a fully seamless music store experience.

"7digital's API has enabled us to partner and build a great service in Winamp that makes it so easy and convenient to buy and download music without leaving the media player," said Geno Yoham, Executive Director of Winamp. "This ability to add tracks directly to your Winamp music library, completes the robust music discovery experience within Winamp and we believe will be a great value for our users."

The Winamp music player is available now, and can be downloaded at http://www.winamp.com/

About 7digital

Established in January 2004, 7digital is a leading digital media delivery company offering consumers in the UK, Europe and North America access to a huge catalog of legal music and video downloads, competitive prices and promotions, and high quality sound and video in various file formats including MP3 through 7digital.com.

7digital enables secure digital media delivery on behalf of record labels, artists, film and TV companies, retail and brand partners. 7digital's clients include Universal, EMI, ITV, Warner Music, MTV, Sony, and many more. The Company has distributed content through over 500 partners including ITV.com, Last.fm, Yahoo!, NME, Spotify, AOL and XFM, and delivered hundreds of millions of digital products in over 25 countries.
Previously, 7digital was a privately held company backed by Sutton Place and Balderton Capital (formerly Benchmark Capital).

About Winamp

Launched in 1998 Winamp, a wholly owned subsidiary of AOL Inc., is one of the world's most popular media players with over 73 million users worldwide*. It supports playback and media management for over 50 popular digital audio and video formats.

Winamp is also one of the most customizable players with over 6,000 add-ons and services created by a loyal and active global community. These add-ons include: skins, plug-ins, visualizations, and online services. The latter being an integrated website, app or service customized for Winamp. Our client API facilitates third-parties to build web services that seamlessly integrate and directly interact with the media player elements.

The 7digital integration is a prime example of how the Winamp online service program allows the media player to continuously adapt to fit the needs of today's consumers.

*Source: Jan 2010 comScore Media Metrix

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