SOURCE: 7Park Data

7Park Data

August 26, 2015 10:35 ET

7Park Data Secures $3 Million in Series A Financing to Deliver Data Intelligence to Global Businesses

Mueller Ventures Leads Round; Funds Will Drive Growth of Products Informing Enterprise Decision-Making Worldwide

NEW YORK, NY--(Marketwired - Aug 26, 2015) -  7Park Data, a leading provider of data-driven information products to enterprise decision makers worldwide, today announced that it has completed a $3 million Series A round of funding led by Mueller Ventures. The funding represents the first non-founder injection of capital and comes after nine consecutive quarters of profitability, bolstered by 235 percent year-over-year revenue growth in 2014. Since July 2014, 7Park Data has grown its customers by more than 180 percent, due to strong adoption among global businesses in finance and corporate markets. The company also announced today the availability of Traffic Intelligence, which helps businesses understand web and mobile consumer behavior across a range of usage and engagement metrics, powered by a global panel of more than 100 million users.

7Park Data will use this capital to extend proprietary data collection capabilities and enhance its data intelligence platform. Gary Mueller, managing director at Mueller Ventures, and John Connolly, senior advisor to Bain Capital Ventures, will join 7Park Data cofounders Brian Lichtenberger and Alex Nephew on the company's board of directors. The round includes participation from a group of seasoned entrepreneurs and investors with highly relevant industry and growth experience.

"7Park Data excels at providing mission-critical analysis and intelligence to businesses where traditional research firms struggle, not the least of which because 7Park Data has the world's largest panel and the most comprehensive set of real user data," said Gary Mueller, who formerly founded ISI Emerging Markets (now EMIS) and served as chairman and CEO of Institutional Investor. "7Park Data's ability to deliver high-value intelligence from a portfolio of differentiated data sources positions the company as the most accurate and comprehensive--and therefore most useful and valuable--intelligence platform available today. We are thrilled to invest in their vision and aid them as they grow."

7Park Data -- the most accurate data intelligence platform -- offers businesses:

  • Access to previously unavailable consumer behavior insights. Collected from independent sources and cross-referenced for accuracy, 7Park Data's unique and differentiated data portfolio enables businesses to shine a light on consumer behavior across web, mobile, apps, payments, merchant transactions and more.
  • Reliable data derived from the largest panel of consumers available today. 7Park Data's research panel includes more than 100 million consumers in 75 countries, across all major global markets for unparalleled visibility into local, regional, and global trends. Consumer data is double-anonymized and aggregated to ensure adherence to strict privacy guidelines.
  • Custom detailed analysis to inform critical decision-making. 7Park Data's team of data scientists and analysts continuously gather, review, and analyze data to develop customized reports on the companies, competitors, markets, and trends that matter to customers.

"Our sole vision at 7Park Data is to help businesses answer strategic questions by leveraging valuable, insightful consumer behavioral data. Rapid adoption of our intelligence platform over the past three years has demonstrated the overwhelming need in the market for accurate, data-driven insights," said Alex Nephew, cofounder of 7Park Data. "This new funding will help us further execute on our vision and accelerate the scale of our platform. We're excited to add growth-oriented leaders to our team and deliver this radical new type of data intelligence to even more businesses around the world."

About 7Park Data
7Park Data provides data intelligence to businesses around the world, powered by the largest and most accurate portfolio of behavioral data. The company combines anonymous mobile, web and purchasing data -- collected in real-time from millions of users from 75 countries -- with in-house expert analysis to offer businesses unprecedented clarity into marketplace trends, evolving customer preferences, and investment opportunities. 7Park Data's industry-leading data intelligence products -- App Intelligence, Merchant Intelligence, Product Intelligence, Traffic Intelligence and Web Intelligence -- report on vital performance measures with unparalleled granularity and scale, including activity within mobile apps, mobile and desktop web traffic, online and in-store consumer spending, and more. Data-driven businesses depend on 7Park Data intelligence for more accurate benchmarking, forecasting, and strategic decision making. 7Park Data was founded in 2012 and is headquartered in New York City. For more information, please visit www.7parkdata.com.

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