SOURCE: 7Park Data

7Park Data

August 26, 2015 10:35 ET

7Park Data Unveils Traffic Intelligence to Offer Businesses Unparalleled Visibility Into Consumer Behavior on Web and Mobile

New Product Offers Comprehensive Internet Traffic Measurement Powered by Industry's Largest Global Panel

NEW YORK, NY--(Marketwired - Aug 26, 2015) - 7Park Data, a leading provider of data-driven information products to enterprise decision-makers worldwide, today unveiled Traffic Intelligence, a new product that offers businesses unprecedented, real-time visibility into web and mobile internet traffic. With a global panel of more than 100 million consumers from 75 countries, Traffic Intelligence represents the world's largest internet traffic panel for unrivaled granularity and accuracy. The company also announced today that it has raised $3 million in Series A funding to further expand its industry-leading suite of intelligence products.

Traffic Intelligence represents a key expansion to the 7Park Data product portfolio, which also includes App Intelligence, its industry-leading mobile app engagement intelligence product, as well as intelligence products for insight into consumer spending with retail and web merchants. With Traffic Intelligence, businesses benefit from superior visibility into internet traffic and engagement on web and mobile at all levels of granularity, including individual users and websites, countries, regions, and globally, offering valuable real-time insights into evolving consumer behavior on the web. The new offering enables businesses to leverage web and mobile traffic insights to inform critical business and strategic decisions about markets, competitors, customers, and investments.

Traffic Intelligence -- the most accurate web and mobile internet data intelligence -- offers businesses:

  • Access to the largest internet traffic panel available. With a web and mobile panel of more than 100 million people across 75 countries and all major global markets -- including India, China, and others that are traditionally difficult to analyze -- Traffic Intelligence offers businesses unrivaled reach and accuracy.
  • Valuable insights that capture market, company, and consumer trends. Traffic Intelligence tracks the web and mobile internet metrics that matter most, including market share, transaction volume, conversion rates, keyword rank, and more.
  • Microscopic and telescopic intelligence, from individual user to global trend. Traffic Intelligence offers businesses deep analysis and visibility into internet trends at global, regional, national, company, and user-specific levels.
  • Advanced customization for answering highly-targeted questions. 7Park Data's team of data scientists and analysts continuously gather, review, and analyze data to develop customized reports on the companies, competitors, markets, and trends that matter to customers.

"With the vast majority of businesses today operating online, it's vital to understand how consumers interact with websites on both computers and mobile devices," said Brian Lichtenberger, cofounder of 7Park Data. "Traffic Intelligence enables businesses to accurately monitor general trends across the web as well as track specific, granular segments on desktop and mobile web that are important to their unique business strategy. Businesses can rely on the industry's largest and most comprehensive panel of millions of consumers, ensuring accurate analysis and confident decision making."

7Park Data Traffic Intelligence is available immediately. Customers can visit http://7parkdata.com/connect to learn more.

About 7Park Data
7Park Data provides data intelligence to businesses around the world, powered by the largest and most accurate portfolio of behavioral data. The company combines anonymous mobile, web and purchasing data -- collected in real-time from millions of users from 75 countries -- with in-house expert analysis to offer businesses unprecedented clarity into marketplace trends, evolving customer preferences, and investment opportunities. 7Park Data's industry-leading data intelligence products -- App Intelligence, Merchant Intelligence, Product Intelligence, Traffic Intelligence and Web Intelligence -- report on vital performance measures with unparalleled granularity and scale, including activity within mobile apps, mobile and desktop web traffic, online and in-store consumer spending, and more. Data-driven businesses depend on 7Park Data intelligence for more accurate benchmarking, forecasting, and strategic decision making. 7Park Data was founded in 2012 and is headquartered in New York City. For more information, please visit www.7parkdata.com.

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