SOURCE: ChannelNet


February 24, 2011 09:00 ET

8 Million Secure Personal Microsites Help Automotive Financing Brands Drive New Vehicle Sales

SAUSALITO, CA--(Marketwire - February 24, 2011) - ChannelNet, a leading provider of secure personal microsite solutions for automotive financing, today announces that over 8 million sites have been deployed using ChannelNet's advanced personalization and targeting capabilities. In 2005 ChannelNet launched its first personal microsite for BMW Financial Services. Since then ChannelNet's award winning online solution has been adopted by other companies in the auto financing sector including World Omni Financial Services, Volkswagen Credit, Hyundai Capital of America, Chrysler Financial Services, and Ford Credit.

"The age-old challenge in auto marketing is how to cost effectively deliver information that is relevant and personalized to vehicle owners as they near the end of their retail contract or lease," says ChannelNet CEO and founder, Paula Tompkins. "Our unique secure Personal Microsite solution has delivered remarkable results for our clients by generating highly qualified new vehicle buyers for their dealers. Instead of just providing the standard self-service account information after the customer logs on, our auto financing clients deliver relevant messages and special offers that are unique and meaningful for the customer. Using ChannelNet's Personal Microsite solution automotive marketers can literally target a few borrowers, or all of their customers, and just about every possible combination in between. Not only are they delivering valuable messages and offers at no variable delivery cost, but the online system is managed without involving IT staff." 

ChannelNet's Personal Microsites gives marketers the tools to tailor offers and messages based upon customer-specific data including vehicle type, contract terms, geographic location, and payment characteristics. Once the target audience is identified, ChannelNet's patented SiteBuilder™ administration and personalization tool allows marketers to determine when and how the offer is delivered and displayed to the vehicle owner.

About ChannelNet

For 25 years ChannelNet has been the leading provider of multichannel marketing solutions for the home improvement, automotive, retail and financial services industries. ChannelNet's patented software, SiteBuilder™, allows customers to conduct research online and complete transactions either online, at a store or through a call center. ChannelNet has created thousands of solutions for hundreds of companies worldwide including BMW, Hunter Douglas, Ford Motor Company, Benjamin Moore Paints, Hyundai, Kia, Saks Fifth Avenue, Volkswagen, College Pro, World Omni Financial Corp., California Closets, Harman Kardon, Motorola, Hallmark and many others. ChannelNet is a privately held company based in Sausalito, California and Detroit, Michigan. ChannelNet's solutions include networks of corporate, brand and sales channel web sites, personalized microsites, guided selling tools, and communication portals. Visit for more information, and follow frequent updates on Twitter (@channelnet) and Facebook (ChannelNet).

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