SOURCE: Aberdeen Group, a Harte-Hanks Company

January 16, 2007 09:00 ET

80% of Best-in-Class Organizations Use Enterprise Mobile Messaging Solutions for Closer Ties With Customers

Satisfy Customers' Needs Anytime, Anywhere With More Efficient and Effective Communications

BOSTON, MA -- (MARKET WIRE) -- January 16, 2007 -- Aberdeen Group today announced the findings of a recent benchmark report outlining the top factors driving the adoption of enterprise mobile messaging. In the "Enterprise Mobile Messaging Benchmark Report," Aberdeen, a Harte-Hanks Company (NYSE: HHS), found that enterprises are moving beyond e-mail for more effective enterprise mobile messaging -- 68% of organizations surveyed have two or more mobile messaging applications in place and 30% have three or more to improve communications across divisions and increase customer satisfaction. Despite the identified need for an advanced mobile messaging solution, only 67% of best-in-class organizations have an infrastructure in place to support a platform that unifies all mobile messaging applications. On average, best-in-class organizations use 40% more types of mobile messaging than all others. "Best-in-class organizations use multiple forms of mobile messaging to convey the right message at the right time," said Philippe Winthrop, Research Director for Wireless and Mobility research. "They understand how to most effectively leverage the strengths of each type of mobile messaging."

The report analyzed organizations' use of push email, enterprise short message service (SMS), enterprise multimedia messaging service (MMS), mobile instant messaging, and mobile voice over IP (VoIP) to better understand how best-in-class organizations leveraged these technologies to better interact with colleagues, partners, customers, and prospects. Over 150 organizations worldwide contributed their experiences to the study to have their voices heard.

The adoption of enterprise mobile messaging solutions is driven by organizational needs to react more quickly, increase collaboration within the organization, make better decisions faster, and create value for customers.

The report is underwritten by Clickatell, Good Technology and Nokia, and provides readers with findings on how best-in-class organizations are exploiting enterprise mobile messaging technologies compared to others and recommends clear actions to take. Messaging solutions, levels of usage within different business units, and key performance indicators are reviewed. For a complimentary copy of the report, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=3703

About the Aberdeen Communications channel

Centered on enterprise communications technologies -- IP telephony, networks, applications, hosted services, service provider management, wireless and mobility -- the Communications channel leverages the skills of our world-class communications-focused analyst team within the context of the Aberdeen model.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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