SOURCE: NewspaperDirect

November 12, 2008 18:10 ET

800 Newspapers From NewspaperDirect Now Available on iRex Digital Reader, Featuring 'Electronic Paper' Display

By Offering People a Wide Range of Popular Handheld Devices on Which They Can Read Their Favorite Newspapers, NewspaperDirect Gives Publishers More Ways to Reach Their Readers

MONTE-CARLO, MONACO--(Marketwire - November 12, 2008) - NewspaperDirect Inc., the world leader in multi-channel newspaper and magazine content distribution and monetization, is introducing its online news portal on the iRex digital reader at this year's Monaco Media Forum, held this week in Monte-Carlo, Monaco.'s PressReader software will run on the iRex Digital Reader 1000 series, allowing readers to download their favorite daily newspapers in a matter of seconds and read them at their leisure.

With newspaper publishers facing mounting pressure to cut costs while maintaining their circulation, and the other distribution channels offered by NewspaperDirect (which include libraries, hotels, cruise ships and a range of custom-publishing solutions) are providing them with more ways to reach their readers. The iRex DR1000 is a sleek and lightweight portable digital reader featuring the world's largest electronic paper display. The 10-inch screen is as sharp and natural as reading ink on paper, unlike the strain and glare of a computer screen.

With official release in December 2008, the iRex DR1000 will join a growing list of handheld devices on which is available, offering 800+ newspapers and magazines from 80+ countries. These include Apple iPhone, Apple iPod Touch, BlackBerry and numerous smartphones.

"The DR1000 series equipped with NewspaperDirect's PressReader software will offer readers an unparalleled digital newspaper reading experience with the feel of reading a real paper," said Hans Brons, CEO of iRex. "We are pleased to be able to enhance our long-standing relationship with the newspaper industry by offering a unique reading platform to make publishers' content available to a potentially untapped new audience."

As with all its content distribution solutions, for iRex is available at no additional cost to publishers. NewspaperDirect's technology taps into the pre-press workflow of any publishing system, making it possible for NewspaperDirect to extract rich digital content that can be repurposed for use in a variety of distribution channels. NewspaperDirect provides full hosting, payment acceptance, customer service management and technical support.

"Newspaper publishers must find ways to make their content more available to their readers so that they can get their news when, where and how they want it," said Alex Kroogman, CEO of NewspaperDirect. "We are continuing to innovate and offer publishers technical solutions that enable new forms of consumption that add value for readers, publishers, and device manufacturers."

About iRex Technologies

iRex Technologies BV has been instrumental in pushing the frontiers of digital reading since 2001 when its team developed the electronic paper display for the Sony Librié -- the first commercially available e-reader launched in 2004. Following the formation of iRex Technologies in 2005 as a spinoff company from Royal Philips Electronics, its focus on open innovation and cooperation has seen it become the world's leading provider of solutions for reading written digital content with the ease and comfort of print on paper. This is combined with the interactivity, flexibility and updating functionality provided by digital information. Located on the High Tech Campus in Eindhoven, the Netherlands, iRex serves the B2B market as well as the consumer market and works closely with companies and publishers to enable them to offer their content (newspapers, books, documents) digitally to clients, subscribers and employees.

About NewspaperDirect Inc.

Founded in 1999, NewspaperDirect Inc. is the world leader in multi-channel newspaper and magazine content distribution and monetization. NewspaperDirect offers more than 800 newspaper and magazine titles through a global network of 1,200 print locations in 105 countries, delivering them to hotels, libraries, cruise ships, corporate offices, retail outlets, home subscribers, and Web browsers everywhere.

The company's offering is the world's largest online newspaper kiosk, providing instant access to hundreds of newspapers and magazines from around the world. Users can view publications online, download titles for offline viewing, vote and comment on articles, instantly translate articles into 12 different languages, listen to publications on their PCs, Macs or mobile devices, and enjoy reading hundreds of publications that have been optimized for smartphones, iPhones, iPod Touch and BlackBerry devices. Special versions of are available for the library, corporate, airline, hotel and OEM markets.

NewspaperDirect's SmartEdition e-paper solution, powered by PressDisplay technology, fits every publisher's needs with zero operational cost. With SmartEdition, a publisher's subscribers benefit from anywhere/anytime access to current and back issues of their publications, while enjoying premium digital features such as voice narration, instant translation, article sharing, integration with leading blog platforms, and advanced searching. NewspaperDirect provides full hosting, payment acceptance, customer service management and technical support. and SmartEdition are trademarks or registered trademarks of NewspaperDirect Inc. All other trademarks and registered trademarks belong to their respective owners.

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