829 Million Individual Records Stolen in the USA Over the Past Ten Years Leaving Population Exposed to Financial Crime the SmartMetric EMV "In-Card Biometrics" Chip Card Provides Real Time User Validation

NEW YORK, NY--(Marketwired - October 02, 2015) - SmartMetric, Inc. (OTCQB: SMME) -- According to figures released by the Identity Theft Resource Center ( ITRC) published on 24/7 Wall Street, the total number of data breaches from 2005 through to September 22, 2015 in the United States had counted 5,593 separate mass data breaches involving 829 million individual persons records. Just this year alone as of September 22, 2015 there has been 577 mass data breaches involving the theft of 155 million records.

The largest worry of this massive theft and exposure of records is that according to LexisNexis True Cost of Fraud report 1/3rd of data breaches result in actual real life identity theft resulting in financial loss to the individual. Another major concern is the number of social security numbers that have been harvested by data thieves. This year alone just between Experian and the Anthem Health Insurance breach along with the U.S. Office of Personnel Management has given a staggering number of over 100 million individual records that by their nature include social security numbers. Given that a social security number is used across the financial services and banking industry as a major identity identifier using a social security number now as a means of validating the identity of an individual is no longer safe or trustworthy.

SmartMetric, in developing its biometric fingerprint activated credit / debit cards provides a real time proof of identity every time a card transaction takes place. Using the SmartMetric biometric technology in the new EMV chip cards in order to activate the cards EMV chip following a users positive finger print match is a major new innovation in identity validation and protection for banks and individual alike.

SmartMetric is planning an official product launch to specialized technology journalists this month. This will be the first official product launch for the company and its biometric fingerprint credit/debit cards. SmartMetric has engaged salespersons in Europe, Asia and North America who are now actively marketing the card to the banking and financial institution, card issuing world.

There are more than 3.4 billion EMV chip cards in use around the world. The United States is now issuing these EMV chip cards en mass, bringing the USA in line with the major advanced countries globally. SmartMetric brings an even greater level of security to the EMV chip card technology by adding biometric authentication and activation inside the card itself.

To view a video of the SmartMetric biometric chip card follow this link:

SmartMetric Biometric Payments Card - https://youtu.be/zSX59uHoHqU

To view the company website: www.smartmetric.com

Safe Harbor Statement: Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

Embedded Video Available: https://youtu.be/zSX59uHoHqU