K-Y Brand

February 07, 2005 15:11 ET

88% of Canadians Fail to Make the 'Great Lover' Honour Roll

K-Y Study Reveals a Telling Report Card on Love Attention: Arts/Entertainment Editor, Education Editor, Health/Medical Editor, Lifestyle Editor, News Editor MONTREAL, QUEBEC--(CCNMatthews - Feb. 7, 2005) - It seems Canada is a nation of lovers in need of some tutoring this Valentine's Day. In rating themselves on how great a lover they are, 88 per cent of Canadians failed to make the honour roll. Only 12 per cent of Canadians said they deserve an 'A+' to claim the title of God or Goddess of Love while almost one in three Canadians felt they deserve only a 'C' or 'D' grade and admit they've been told they need some work, or feel they're hopeless!

These findings are part of the recent K-Y® 'Report Card on Love' poll. For almost 90 years, K-Y® has been helping couples enhance intimacy for more fulfilling relationships, and this poll was commissioned to capture the Canadian pulse on attitudes around intimacy and what makes a great lover. Conducted by Leger Marketing, a representative of Gallup International, a total of 1,085 respondents were surveyed across Canada.1 The results are quite telling.

While many Canadians admit they could use some help in the love department, when it comes to getting the best advice on how to be a great lover, the K-Y® 'Report Card on Love' discovered that most Canadians (53 per cent) don't feel they can get it from their partner. Fourteen per cent seek advice from the media, including magazines, newspapers, TV and radio, while 33 per cent of Canadians place the burden upon themselves to figure things out. Ironically, the majority of Canadians (65 per cent) also believe that being emotionally intimate is the most important quality in a great lover over being intellectually arousing (21 per cent), being fearless in the bedroom (12 per cent) and having a sexy physique (3 per cent).

"This K-Y® study reveals how we tend to forget we are all students of love, and that our partners can be our greatest teachers," says Sue McGarvie, a leading sex therapist, educator and host of a #1-rated call-in radio show, Sunday Night Sex With Sue. "It's important to remember emotional intimacy is something that needs to be nurtured by sharing with our partners. This type of learning leads to happier, healthier relationships."

Atlantic Canada scored top marks in the K-Y® 'Report Card on Love,' suggesting the majority of Canada's greatest lovers are Maritimers. Atlantic Canadians have almost twice as many self-proclaimed Love Gods and Goddesses (25 per cent) compared to the national average (12 per cent) and they are also most likely to seek love advice from their best teachers - their partners (69 per cent).

Interestingly, poll results indicate the key to success this Valentine's Day is giving the 'gift of time.' An overwhelming majority of Canadians (97 per cent) say exclusive time together and new or memorable romantic experiences beat any expensive store-bought gift.

"Canadians see emotional intimacy as the most meaningful attribute in a relationship. The time, thought and creativity we put towards our partners is what makes us great lovers," says Sorin Voinea, Assistant Product Director for K-Y® at Johnson & Johnson.

Recommended by doctors, K-Y® has been dedicated to helping couples improve their relationships since 1917 and today, it is the most-trusted personal lubricant brand among physicians in Canada.2 To celebrate almost nine decades of research into intimacy enhancement, K-Y® approached leading Canadians to contribute anecdotes on what they felt made a great lover. Here are some of those quotes:

· A good lover knows how to flirt, tease and make you laugh and, of course, how to make you feel absolutely sexy and gorgeous even when you're in granny pants and suffering full-on PMS - Josey Vogels, Sex Columnist

· The laughter, the love, and the intimacy partners share together can be preserved for eternity in every heart-felt kiss - Bill King, Jazz Musician

· Since I made my mark mostly in early morning radio, to me, a great lover is someone who understands when you say, 'Honey, I have to get up at 4 am tomorrow!' and makes sure the fireworks are over when the clock strikes ten - Erin Davis, Radio and TV host

· A good lover chooses to give, and expects nothing in return - Jeff Johnson, #33 Running Back, Toronto Argos

· One major thing makes a great lover, enthusiasm! Kindness, sensitivity, skill, and willingness to please.... And you have the perfect package - Valerie Gibson, Relationship Columnist, Toronto Sun

The K-Y® 'Report Card on Love' was produced to capture Canadian definitions of a great lover, and to support the K-Y® Brand Warming products, the first of its kind in Canada. Designed to enhance intimacy by creating a gentle warming sensation on contact, this innovative product line of personal lubricants includes K-Y® Brand Warming Liquid, K-Y® Brand Warming ULTRAGEL™ and K-Y® Brand Warming Jelly. Each of these products are available at major drug stores and select retail outlets across Canada, and have a suggested retail price of $9.99 (71 g), and $15.49 (142 g).

1 The online survey was conducted for K-Y® by Leger Marketing, a Canadian representative of the Gallup International Association between January 27 and January 30, 2005 with a representative sample of 1,085 Canadians adults. The survey is considered accurate within +/- 2.9%, 19 times out of 20.

2 Medical Communication Group Survey of 309 Canadian Obstetricians & Gynecologists, 2004

About K-Y®
The respected K-Y® Brand offers a variety of fun, safe, exciting and effective personal lubricant products that are doctor recommended. Its latest Warming products, introduced in 2004 were the first of its kind in Canada. Last year, K-Y® Brand drove 83 per cent of the category growth and is the undisputed category leader with more than 50 per cent share of the market. For more information on the K-Y® Brand, please visit: www.k-y.ca.
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For more information, product samples or photography, please contact:
Keka DasGupta
DDB Public Relations
416-972-7727
keka.dasgupta@can.ddbpr.com
/For further information: For more information, product samples or photography, please contact: Keka DasGupta DDB Public Relations 416-972-7727 keka.dasgupta@can.ddbpr.com / IN: HEALTH, RETAIL, SOCIAL

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