LONDON, UNITED KINGDOM--(Marketwire - Feb. 13, 2013) -
Editors Note: There are eight photos associated with this release.
88 RUE DU RHONE enjoyed unparalleled success in its first year as Official Watch & Timing Partner at last weekend's British Academy of Film and Television Arts (BAFTA) by being selected to be worn by some of the most recognized names from the world of film during their red carpet moment at the International Awards ceremony.
The weekend began at The Savoy Hotel, with the launch of the 88 RUE DU RHONE Style Suite, London's most historic 5 star hotel. Co-Founders, Pierre and Elie Bernheim greeted the crème de la crème of the film industry, who each received one of the 50 Limited edition timepieces, created by the brand in celebration of the partnership with BAFTA.
Receivers of the watches over the two days included; Samuel L. Jackson, Jeremy Irvine, Sarah Jessica Parker, Dexter Fletcher, Danny King, Dimitri Doganis, Bart Layton, Juno Temple, Philip Seymour Hoffman, Daniel Day-Lewis, Joaquin Phoenix, Bill Westenhofer, John C. Reilly, Simon Pegg, Jeremy Renner, Sarah Silverman, Tim Roth, Stephen Fry, Rick Edwards, Mark Ulano, Helen McCory, Mark Strong, Sir Ian McKellen, Ben Whishaw, Idris Elba, Paul Butterworth, Jonathan Rhys-Meyer, Luke Evans, Ralf Little and the cast of The Hobbit.
Samuel L. Jackson with Elie and Pierre Bernheim (http://www.marketwire.com/library/20130212-88RUE1.jpg).
Jeremy Irvine, actor with Elie & Pierre Bernheim, co-founders of 88 RUE DU RHONE (http://www.marketwire.com/library/20130213-88RUE2_R8.jpg).
Gavin Humphries (nominated for Best Short Film), Paul Butterworth (nominated for Special Visual Effects), Mark Ulano (Nominated for Sound for Django) all receiving their 88 RUE DU RHONE Limited Edition Timepiece (http://www.marketwire.com/library/20130212-88RUE3.jpg).
Danny King (nominated for Outstanding Debut by a British Writer, Director or producer, Chris Butler (nominated for Best Animated Film) all receiving their 88 RUE DU RHONE Limited Edition Timepiece (http://www.marketwire.com/library/20130212-88RUE4.jpg).
The 88 RUE DU RHONE Limited Edition timepieces, Rick Edwards (presenter) trying his piece on for size (http://www.marketwire.com/library/20130212-88RUE5.jpg).
Samuel L. Jackson selecting his 88 RUE DU RHONE timepiece with Elie & Pierre Bernheim (http://www.marketwire.com/library/20130212-88RUE6.jpg).
John C. Reilly wearing his 88 RUE DU RHONE timepiece with Sarah Silverman, Simon Pegg Actor showing off his 88 RUE DU RHONE Limited Edition Timepiece and Jeremy Irvine wearing 88 RUE DU RHONE on the red carpet (http://www.marketwire.com/library/20130212-88RUE7.jpg).
Saturday night saw the brand launch the inaugural 88 RUE DU RHONE Past Forward BAFTA Art Exhibition at Asprey's London flagship store. The exhibition comprises of a collection of unique images from the BAFTA archive (1955-2003) and BAFTA future archive (2004-Present) and showcases iconic and sometimes intimate moments in the British academy's history. The Asprey Official Nominees party was the setting to unveil a unique photographic work by artist Kevin Vucic Shepherd, who was commissioned by the brand to capture the inner workings of BAFTA's head office - 195 Piccadilly. The result is an intimate portrait, comprising of hundreds of individual images that build a beautiful insight to such prestigious venue.
The 88 RUE DU RHONE Past Forward Exhibition, Elie & Pierre Bernheim with artist, Kevin Vucic Shepherd (http://www.marketwire.com/library/20130212-88RUE8.jpg).
"We are extremely pleased with the outcome of the 88 RUE DU RHONE PAST FORWARD EXHIBITION. The launch on Saturday at Asprey was beautifully executed and was attended by true iconic individuals such as George Clooney, Ben Affleck and Marion Cotillard. As a newly launched brand, this type of activity showcases the brand's intent for the future," says Pierre Bernheim, Co-Founder of 88 RUE DU RHONE.
88 RUE DU RHONE's identity is routed firmly in Switzerland. Created by one of the country's most famous watchmaking families, the brand is named after Geneva's prestigious street, Rue Du Rhône, and the river Rhône that flows through the heart of the city. The number 88 is the only number missing on the street. Just where number 88 should be, there is something precious: the view of the Rhône leaving Lake Geneva. It is precisely here, on these banks, that Swiss watchmaking was born five centuries ago. This RUE DU RHONE has become a signature logo engraved in the design of each timepiece.
Notes to Editors:
About 88 RUE DU RHONE:
88 RUE DU RHONE Swiss made timepieces perfectly blend traditional Swiss watchmaking techniques with stylish, contemporary design and are define by the brand's co-founders as accessible luxury products. The collection comprises of more than seventy timepieces for men and women with designs ranging in size from 29mm to 45mm consisting of both quartz and automatic movements.
BAFTA Academy is proud of its expert membership of approximately 6,500 individuals in the UK and the US and of its vast collective experience across film, television and games. The Academy identifies, rewards and celebrates excellence at its internationally-renowned, annual BAFTA Awards ceremonies whilst providing many opportunities for the public - as well as industry practitioners and emerging talents - to find information and inspiration through its year-round program of events, initiatives and activities.
The Academy is committed to sharing insights into the crafts of the people who work in film, television and games by staging over 200 public events a year across the UK and beyond. This wide-ranging program of events gives members, the industry and the public at large, many opportunities to learn first-hand from the finest practitioners in the business.
Through the Awards, events and online resources, BAFTA help drive standards ever higher, seek out and encourage new and emerging talent and inspire practitioners whilst celebrating the very best creative work in film, television and games today.
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