SOURCE: 88hours


August 22, 2012 08:00 ET Launches Today: New Online Marketplace Goes Beyond Flash Sales With Focus on Social Sharing, Products for Everyday Life

Like It, Share It. Buy It, Love It! With Deals up to 80% Off

SAN MATEO, CA--(Marketwire - Aug 22, 2012) - 88hours ( launches today, an exciting, new social shopping marketplace that uses patent-pending technology to create social demand for deals before they go live. 88hours was co-founded by Nikhil Behl, CEO, and his team whose expertise in the internet retailing space spans dozens of years and across major brands like Hewlett Packard (HP), and Facebook.

Products on 88hours are not focused on a specific niche, like luxury or fashion, but instead offer consumers incredible deals (up to 80% off retail prices) on a wide range of great products that focus on everyday life. Each item offered on 88hours is hand-picked by an in-house team of product specialists -- and range from small household appliances and decorative items (under $30) to big-ticket items like furniture and trampolines.

Shoppers have 44 hours to "like" a deal and share it with their friends on Facebook. If a deal gets enough likes, it turns on and shoppers then have 44 more hours to buy the product until it's sold out, hence 88hours.

Behl co-founded 88hours to respond to a missing component he saw within the flash sales industry.

"People are inherently social, so we wanted to create an environment that brings back the excitement of shopping for deals while sharing them with friends, just like the real-world experience of going to the mall," said Behl. "We built 88hours to be a new kind of online shopping marketplace where the focus is on social engagement -- the missing piece in the current online shopping experience."

Since the beta launch of 88hours in June, the site has built tremendous momentum through an incredibly active fan base that has a Facebook reach of over 8M, with the most popular deals selling out within minutes.

"The extremely high level of engagement and excitement from our customers validates our concept of an online marketplace focusing on social sharing," said Behl. "By tapping into that inherent need for social interaction and bringing it to the online shopping experience -- while at the same time offering great deals at up to 80% off retail -- we can offer consumers an experience that is fundamentally different from anything out there right now, something consumers have been waiting for."

For more information, visit

About 88hours
88hours launched in August 2012. The site was created by entrepreneur and e-commerce expert Nikhil Behl whose 15 years of experience includes being part of the founding team at Hewlett Packard's direct to consumer online store ( 88hours offers deals on a wide-range of products at prices that are up to 80 percent off retail. The site uses patent-pending technology to create social demand for deals before they go live, resulting in a fun and interactive social shopping experience. Users have 44 hours to like a deal, and another 44 hours to buy a deal once it's activated. 44 hours + 44 hours = 88 hours. Nikhil is also the CEO and Founder of, a sister site to 88hours that houses 250 specialty retail stores under one virtual roof.

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