SOURCE: 9 Squared

September 07, 2005 13:18 ET

9 Squared Launches Exclusive Content From Fox TV's "American Dad"

DENVER, CO -- (MARKET WIRE) -- September 7, 2005 -- All the irreverence and offbeat humor that keeps audiences glued to FOX's new hit animated comedy "American Dad" every Sunday night is coming to the mobile space. Leading mobile phones content provider 9 Squared, Inc. has partnered exclusively with 20th Century Fox Television's Fox Mobile Entertainment unit to introduce a line of mobile entertainment products inspired by the out-of-the-box success, "American Dad," and will distribute a collection of original "American Dad" realtones, voice ringers, ringback tones, wallpapers, games and voicemail greetings. As part of the deal, 9 Squared and FOX will also join forces to promote "American Dad" mobile content in television, radio and print campaigns.

From the producers of "Family Guy" and its creative mastermind Seth MacFarlane, "American Dad" revolves around STAN SMITH (MacFarlane), a CIA agent based in Langley Falls, VA, who is an undisputed weapons expert and proud family man. Stan's wife is the sweet, Edith Bunker-esque FRANCINE (Wendy Schaal), who has carefully hidden her party-girl personality for the sake of the conservative man she loves. Stan is constantly butting heads with his ultra-liberal 18-year-old daughter, HAYLEY (Rachael MacFarlane), who is forced to go through an airport-style security check every time she comes home from a day of Women's Studies classes at the local community college. Hayley's 13-year-old brother is the hapless, geeky STEVE (Scott Grimes), a kid who seems to be on the verge of puberty, but can't quite make it past the squeaky awkwardness. The Smith household is rounded out by two rather unconventional members. There's ROGER (Seth MacFarlane), the sarcastic space alien Stan rescued from Area 51 who lives in the Smiths' attic; and KLAUS (Dee Bradley Baker), a lascivious, German-speaking goldfish -- the result of a CIA experiment gone seriously wrong. Currently airing on Fox at 9:30 every Sunday after "Family Guy," "American Dad" consistently finishes first in its time slot among Adults 18-49, 18-34 and teens, and averages 6 million viewers each week.

9 Squared will distribute the "American Dad" mobile phone content through a number of distribution channels, including major carrier storefronts and 9 Squared branded portals like RingTone JukeBox™ and FlixTones™. "American Dad" content will join other movie properties that are exclusively distributed through 9 Squared's content platform, like Fox's "Office Space" and Paramount's "Tommy Boy."

"This partnership between Fox and 9 Squared, Inc. represents a great opportunity to bring a wide range of mobile content to the dedicated fans of 'American Dad,'" commented Brian Casazza, 9 Squared's COO.

Added Fox Mobile Entertainment President Lucy Hood, "This partnership reflects 20th Century Fox's strategy of both using wireless to expand and promote our popular franchises like 'American Dad' and to innovate and explore the ways we can program and create unique content for this important, emerging new medium."

About 9 Squared Inc.

9 Squared, Inc., a subsidiary of UK-listed global content provider MonsterMob Group PLC, (LSE: MOB.L) is a global leader in developing and aggregating entertainment-related content for wireless carriers, retailers and media companies in North America, South America, Eastern Europe and Asia.

Equipped with an extensive catalog of premium content and vast distribution channels, we offer compelling solutions for entertainment companies interested in translating their brands and properties to mobile phones. 9 Squared offers turnkey solutions that bridge media and entertainment companies to the explosive wireless and mobile entertainment industries.

Our proprietary technology and branded applications allow for delivery to more than 870 million individual handsets on CDMA, TDMA, and GSM networks utilizing protocols such as J2ME, SMS, MMS, WAP, and BREW.

9 Squared acts as the ultimate liaison to the wireless marketplace generating viable revenue streams for our partners through the ability to reach hundreds of millions of wireless subscribers worldwide.

About Fox Mobile Entertainment

Led by wireless innovator Lucy Hood, Fox Mobile Entertainment has already distributed four series and 100 mobisodes to mobile via Vodafone and Verizon, including "24: Conspiracy," an original series inspired by the acclaimed drama "24," and "Simple Life: Interns," a mobile program created from never-before-seen material from the Fox reality hit. The unit is also responsible for managing the phenomenally successful "American Idol" voting franchise for the Fox Broadcasting Company as well as the recent successfully viral release of "Family Guy" mobile content. FME recently crafted a 2-year licensing and marketing alliance that provides content and guarantees worldwide wireless marketing support of 12 feature films including "Robots," "Kingdom of Heaven," "Mr. & Mrs. Smith," and "Ice Age 2: The Meltdown."

20th Century Fox Television, a division of News Corp, is a leading supplier of entertainment programming domestically and around the world.

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