SOURCE: M:Metrics

October 09, 2006 05:00 ET

90 Clients, Six Countries, Two New Analysts: M:Metrics Continues to Deliver the Industry's Best Numbers

John Jackson and Jen Wu Join Authoritative Mobile Media Measurement Firm

SEATTLE, WA and LONDON -- (MARKET WIRE) -- October 9, 2006 -- M:Metrics, the mobile market authority, continues to impress with its numbers. The company, whose metrics have become the measurement standard for mobile media, today announced that it has acquired 90 clients, and added Italy to its European coverage. The company has also announced that John Jackson, formerly of Yankee Group, and Jen Wu, from Warner Music Group, have joined its analyst team.

M:Metrics' 90 clients represent some of the preeminent companies in the mobile industry, including all the national U.S. mobile operators and the top European operators, the leading media brands, mobile content companies, mobile technology vendors, device OEMs and advertising agencies. Among the firm's recent clients are: News Corp, EMI, Symbian, Digital Chocolate, Vodafone, Kyocera, Bouygues Telecom, Gameloft, Universal McCann and I-play.

David Gosen, CEO of I-play, commented: "As the mobile entertainment market matures, fact based decision making becomes ever more critical in executing our strategy. The M:Metrics data delivers market information and analysis with a user friendly online interface and with comprehensive insight."

With six countries under measurement, M:Metrics is the only firm to provide monthly mobile content consumption metrics across the U.S. and Western Europe. By employing identical methodologies and survey questions to all 40,000 mobile subscribers the firm surveys each month, M:Metrics is the only firm to be able to directly compare mobile content consumption from country to country.

"Mobile marketing is becoming more and more important for our clients as we actively extend their brands," said Susan Nathan, SVP Director of Media Knowledge, Universal McCann. "M:Metrics provides audience sizing and reach measures that are critical for our clients to engage in mobile marketing."

"Our success in the marketplace is a clear indication that dedication to accuracy and delivery of a superior product have paid off," said Will Hodgman, CEO, M:Metrics. "In addition to the flawless execution of mobile market measurement across the U.S. and Europe, we have attracted the top companies and the best talent in the mobile and measurement sectors. I am particularly proud that we were able to add Mr. Jackson and Ms. Wu to the formidable M:Metrics team."

Jackson is one of the industry's most widely-known and well-respected analysts specializing in mobile devices. He was previously director of the Yankee Group's Wireless/Mobile Technologies Decision Service, where he orchestrated Yankee's Global Mobile Device Tracker/Forecast. Jackson will lead M:Metrics' consulting organization and will work with the firm's OEM, infrastructure and mobile operator clients.

Wu came to M:Metrics from Warner Music Group, where she examined the behaviors and consumption habits of digital music buyers. At M:Metrics, she will be covering the mobile music and mobile games sectors, and will be working with M:Metrics clients and product team to further develop the firm's reporting of the metrics that are critical to the entertainment industry.

About M:Metrics

M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics' monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

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