SOURCE: Industrial Info Resources

November 15, 2007 08:04 ET

$925 Million Deal Sends Burt's Bees Buzzing Over to Clorox, an Industrial Info News Alert

SUGAR LAND, TX--(Marketwire - November 15, 2007) - Reported by Annette Kreuger, Industrial Info Resources (Sugar Land, Texas) -- The first thing that comes to mind when Clorox is mentioned is not the soft and gentle effects on the human body, given its lead product's caustic scent and burn-inducing qualities. But the bleach giant aims to change that harsh image with this month's $925 million acquisition of Burt's Bees. Attracted by the burgeoning market in naturals and organics, the purchase is Clorox's first foray into the softer side of the personal care market.

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