Big Rock Brewery Inc.

Big Rock Brewery Inc.
Big Rock Brewery Ltd. Partnership

November 26, 2014 12:58 ET

9th Annual Know Your Limit/Get Home Safe Campaign

CALGARY, ALBERTA--(Marketwired - Nov. 26, 2014) - Partners encourage safe holiday celebrations…

Holiday parties are underway across the city, as businesses, friends and family celebrate the season. Because Big Rock Brewery (TSX:BR), Associated Cabs and the Calgary Police Service want everyone to make it home safe and sound from celebrations, we are launching our 9th annual campaign to ask Calgarians to know their limits.

Starting Friday, November 28th, 2014, and through the month of December, a city wide campaign will urge patrons at bars and restaurants to act responsibly while enjoying the holidays and not get behind the wheel of a vehicle if they are impaired.

The campaign will involve more than 100 bars and restaurants in Calgary who display 350 posters and distribute more than 30,000 coasters. The phone number for Associated Cabs is prominently displayed on the promotional material, encouraging Calgarians to book a safe ride home.

Representatives from each of the partner organizations will be available to speak to the media, Friday, November 28th. This availability will take place at 11 a.m. at Big Rock Brewery, located at 5555 76th Ave SE, Calgary.

About Big Rock Brewery Inc.

Big Rock Brewery Inc. ("Big Rock") (TSX:BR) - headquartered in Calgary, Alberta - produces premium, all natural craft beers. As Canada's leading craft brewer, Big Rock has a family of exceptional ales and lagers, Rock Creek Cider, an ongoing selection of seasonal beers released through the Brewmaster's Limited Edition and cutting-edge, small batch brews released through the Alchemist Edition. Big Rock's products are sold in five provinces and two territories in Canada, and are also available in the Republic of Korea. For more information on Big Rock Brewery visit:

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