Canadian Red Cross

Canadian Red Cross

November 01, 2007 08:00 ET

A Big Change for Life-saving CPR: November is CPR Month

OTTAWA, ONTARIO--(Marketwire - Nov. 1, 2007) - It is now easier to perform CPR and potentially save a life. The Canadian Red Cross has revised their CPR and First Aid guidelines to make it easier to perform CPR following recent research and new international guidelines.

"Red Cross CPR training teaches people the signs of a heart attack and how to act quickly and effectively in an emergency situation," says Rick Caissie, National Manager, First Aid Programs, Canadian Red Cross. "If someone near you is experiencing chest pain, nausea, or trouble breathing, they could be having a heart attack."

In most Canadian cities, the average ambulance response time is more than eight minutes; meanwhile, permanent brain damage can occur four to six minutes after breathing stops.

"Knowing what to do in those critical minutes can save a life. Knowing how to help a victim of cardiac arrest can make the difference between full recovery and permanent disability or even death," Caissie explains.

The Canadian Red Cross wants to ensure that Canadians learn how to better respond to emergencies using new life-saving CPR methods. Learn more about the new CPR guidelines and test your knowledge for a chance to win a Family First Aid Kit at www.redcross.ca/firstaid . If you have never been trained in first aid or CPR, now is the time to learn how to save a life. If you have received CPR training, take a refresher course and learn how recent research has made it even easier to learn, retain and perform CPR.

For information on First Aid, CPR or Automated External Defibrillation (AED) courses visit www.redcross.ca/firstaid , or call 1-877-356-3226.

Contact Information

  • Canadian Red Cross
    Media Relations Office
    613-740-1994