SOURCE: Blue Moon Brewing Company

Blue Moon Brewing Company

December 01, 2009 09:00 ET

A 'Once in a Blue Moon' Celebration -- New Year's Eve 2010

Blue Moon Brewing Company to Help Revelers Make the Most of Rare New Year's Eve Blue Moon

DENVER, CO--(Marketwire - December 1, 2009) - A blue moon on New Year's Eve only comes around once every couple decades, so Blue Moon Brewing Company is encouraging holiday celebrators to make the most of this year's rare occurrence.

A blue moon is defined as the second full moon in a calendar month. The last New Year's Eve blue moon was 1990 and the next one after this year won't come around again until 2028. And as the "official beer of the New Year's Eve blue moon," Blue Moon Brewing Company is making sure this will be a New Year's Eve to remember.

The craft brewer is celebrating this rare lunar occurrence with an equally rare brew: the limited-edition Blue Moon Grand Cru. In Belgium, a Grand Cru is typically a rich, bold beer brewed to celebrate the holiday season or another special event. Following the traditional Belgian style, Blue Moon Grand Cru -- inspired by Blue Moon Belgian White -- is brewed with small-batch care, while providing a unique twist on the classic Grand Cru.

An artfully crafted, full-bodied 8.2 percent ABV beer, Blue Moon Grand Cru has rich, creamy notes, with subtle hints of orange peel and coriander, and delivers a warm, spicy finish. Available in a 750-ml bottle, Blue Moon Grand Cru hits store shelves and coolers Dec. 1, and is priced around $10 per bottle.

"I spent several years learning the art of brewing in Belgium, and I've grown to appreciate the bold taste of Grand Cru brews," said Blue Moon Brewmaster Keith Villa. "The blue moon on New Year's Eve is the perfect occasion to celebrate and commemorate with our own Grand Cru. Beer fans will discover a foamy head, big body and a crisp, tangy flavor while enjoying our artfully crafted Blue Moon Grand Cru this holiday season. Just like Blue Moon, it should be served with an orange slice garnish."

Adding to the holiday festivities, Blue Moon is unveiling a New Year's Eve-themed layer to its Web site (www.BlueMoonBrewingCompany.com) and launching an official brand page on Facebook (www.Facebook.com/BlueMoon), providing beer fans with a variety of exclusive Blue Moon New Year's Eve features, such as:

-- Links to holiday music stations on Pandora.com and a food hub on Chow.com

-- Education and fun facts on the 2009 lunar blue moon

-- A New Year's Eve countdown clock

"We can't take credit for scheduling a blue moon on New Year's Eve, but we're certainly making the most of it, and rewarding beer lovers at the same time," said Michael Browne, vice president of marketing for Blue Moon. "No doubt this is a cause to celebrate, and Blue Moon is thrilled to provide a rare brew for a rare event. There's no better way to celebrate the New Year's Eve blue moon than with Blue Moon Grand Cru or Blue Moon Belgian White. Garnish it with an orange and ring in the New Year -- and the blue moon -- in style."

Building on the New Year's Eve excitement, for the first time in its 14-year history, Blue Moon Brewing Company is releasing a television commercial, called "Creation." Using stop-motion animation, the innovative, artfully crafted ad spotlights the unique ingredients in Blue Moon Belgian White. To view the ad, which is airing nationally, visit www.YouTube.com/BlueMoonBrewing.

Lunar Blue Moon fun facts:

-- A blue moon is most commonly defined as the second full moon in a calendar month. Contrary to popular belief, it does not have anything to do with the color of the moon.

-- The last blue moon was on May 31, 2007 and the next blue moon is Dec. 31, 2009 -- New Year's Eve!

-- A blue moon occurs every two or three years. Even rarer is a blue moon on New Year's Eve, which only happens approximately every 20 years.

-- A rare event indeed! The last New Year's Eve blue moon was in 1990 and the next one, following 2009, won't be for almost 20 years -- 2028.

-- No blue moon of any kind will occur in the years 2011, 2014, and 2017.

-- Usually months have only one full moon, but occasionally a second one sneaks in. Full moons are separated by 29 days, while most months are 30 or 31 days long. Hence the possibility of fitting two full moons in a single month.

-- Historically, people referred to the twelve full moons by different folk names to prepare for different times of year (harvest moon, growing moon, etc.). In years when there were 13 full moons, the extra, early moon was called the "blue moon."

Blue Moon Brewing Company was born in Denver in 1995. Everything we do stems from our artistic approach to brewing beer. We paint flavors with hops, barley and wheat, and then add twists like orange peel and coriander. And that's why we say our beer -- and everything we do -- is Artfully Crafted. More information is available at www.BlueMoonBrewingCompany.com.

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