SOURCE: High Mountain Outfitters

picture of hunting gear mountain range

December 01, 2009 09:00 ET

A Small-Business (and Hunting Gear) Success Story in a Tough Economy

Idaho-Based Start-Up Sees Sales More Than Quadruple in Five Months

EAGLE, ID--(Marketwire - December 1, 2009) - High Mountain Outfitters ( was founded with the simple goals of selling premium-quality outdoor and hunting gear, while providing unsurpassed customer service. That business model has proven successful even in a difficult economy.

High Mountain Outfitters is an unlikely success story. Founded at the height of a global economic crisis in June 2009, this small, specialty outdoor and hunting gear outfitter faced some daunting odds. Yet, in spite of the grim economy, High Mountain Outfitters has instead found success.

Founder Michael Freyman believes it's because High Mountain Outfitters has found a unique niche in an otherwise crowded market. A longtime avid hunter and outdoorsman, Freyman found that he gravitated toward higher-end hunting gear and apparel because it was more dependable and lasted longer than some of the cheaper "entry-level" brands.

He put this philosophy to work in June, when he saw an opportunity to combine his professional experience in retail with his avocation by founding High Mountain Outfitters. His business model of offering premium-quality outdoor hunting gear, great values, and truly outstanding customer service has already yielded an almost five-fold growth in business over the past few months.

When asked how he can compete against the "big box" outdoor retailers like Cabela's, Freyman explained his company's philosophy. "We sell only tested and proven products, and focus on mid- to higher-end product lines. We serve people who want to buy something once and who expect it to last for years and years," Freyman says.

The company's success is also largely due to Freyman's experience as a hunter and outdoorsman. He knows his customer, and he understands what his customer wants. "Our primary customer is the western hunter (U.S., Canada, Alaska). They come to us for our knowledge and experience, and seek our advice on gear and clothing that will be functional, comfortable and keep them safe during their trips into harsh environments."

The company's current lines include Sitka Gear, Havalon Knives, Kenetrek Boots, Helly Hansen and Russell Outdoors.

To learn more about High Mountain Outfitters, the hunting gear they carry, or to request an interview, please contact Michael Freyman at 208.968.1826, or at

Contact Information

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    Michael Freyman
    High Mountain Outfitters LLC
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