SOURCE: American Business Media

November 12, 2009 10:51 ET

ABM Positions Itself to Lead Transforming B-to-B Media Industry... Starting Today

New 2009 - 2011 Strategic Plan Addresses Industry Challenges

NEW YORK, NY--(Marketwire - November 12, 2009) - During ABM's 2009 Executive Forum ( last week in New York, Bill Pollak, CEO of ALM and chairman of ABM's Strategic Planning Committee, unveiled ABM's new strategic plan (, which positions the Association to lead an industry undergoing dramatic transformation and place itself at the center of a new b-to-b ecosystem. Pollak will further explore the plan and how its initiatives affect the ABM membership during a free webcast next Wednesday, November 18, at 3:30 PM EST, streaming live from the ABM Headquarters. (To register, visit

As the only association focused on the integrated b-to-b media model and the various operating functions of the media company, ABM's unique nature allows it to adopt a leadership role and act as a catalyst for change in today's challenging business environment.

The new plan is based upon four major pillars -- Networking & Education, Government Policy & Industry Standards, Research to Know, and Research to Show -- as well as the internal Association issue of membership retention and development.

ABM members have ranked the first pillar, Networking & Education, as their top priority. To dramatically improve the event experience for members, ABM will partner with key associations to strengthen content and will expand the reach of its events via regional programs and digital delivery.

Because ABM members are faced with a host of new concerns in Washington, the Association's leadership role in influencing governmental policy on industry issues is more critical now than ever before. Therefore, ABM will lead the development of b-to-b industry standards and policies, build coalitions to address issues confronting the industry, and enhance its early warning system to better identify critical legislative initiatives.

Historically, ABM has delivered seminal research to help its members grow their businesses ("research to know"). This position, as the indispensable source for real-time business intelligence, will be reinforced as ABM develops a systemic approach for members to utilize the Association as a conduit to business expertise. This approach includes the restructuring of Business Information Network (BIN) Reports to reflect the totality of the b-to-b market and the revitalization of ABM's Committees & Councils to share and disseminate best practices.

The final pillar, Research to Show, supports ABM's goal of validating the power of the broadening integrated b-to-b media platform. ABM will develop a collaborative research process, continuing to produce powerful tools for members' sales forces that enable them to communicate research to marketers and agencies.

In restructuring its Committees & Councils, BIN Reports and Neal Awards competition, ABM has already begun executing its new strategic plan, which will ensure the life of the Association in order to help members grow their revenues and profits. ABM also unveiled a new dues structure, which reflects today's economic realities by providing considerable rate cuts for members. By bringing rates down and increasing services, the Association is confident that its enhanced value proposition will continue to grow the membership.

About American Business Media:

Founded in 1906, American Business Media is the association of business information companies, delivering business intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. Its approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit

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