SOURCE: American Business Media

American Business Media

January 05, 2010 14:46 ET

ABM Unveils Major New Initiatives for 2010

NEW YORK, NY--(Marketwire - January 5, 2010) - Reflecting its new strategic plan, which positions the Association to lead an industry undergoing dramatic transformation and place itself at the center of a new b-to-b ecosystem, ABM has announced several new initiatives for 2010, further enhancing the value of membership.

These new initiatives adhere to the plan's four major pillars: Networking & Education, Government Policy & Industry Standards, Research to Know, and Research to Show.

Strategic Plan Pillar: Government Policy & Industry Standards

ABM recently developed a quarterly "Government Policy Brief," a one-page document that succinctly outlines the key pocketbook issues that the Association is working on in Washington and highlights their importance to the membership. The first brief covers postal, behavioral targeting, shield law, net neutrality and fax issues.

Strategic Plan Pillar: Research to Know

Through a partnership with Marketwire, ABM has produced a custom news site, featuring real-time news impacting the b-to-b media industry. This comprehensive newsfeed covers 19 verticals and special interest categories, and will keep members at the forefront of industry news and information.

Strategic Plan Pillar: Research to Show

ABM is proud to present its revitalized Video Network, which will provide members with a more engaging and educational online video experience. Thanks to a recent partnership with video publishing platform Magnify.net, ABM's Video Network will showcase how b-to-b media companies are effectively serving their audiences and advertisers through online video.

Not only will weekly broadcasts continue to feature highlights from ABM events, educational interviews with industry professionals, and ABM's popular "Outside the Cube" series for young professionals, but member-produced videos will now be featured (by topic) to highlight the best examples of b-to-b video from around the world. Categories include Interviews and Q&A, News and Reporting, Product Demos and Reviews, Profiles, and Tutorials, among others.

Strategic Plan Pillar: Networking & Education

As ABM's newly-revamped Committees & Councils set their agendas and priorities for the year, members can look forward to live webcasts of all meetings featuring innovative new content and speakers.

Additionally, ABM is kicking off its 2010 networking series on Monday, January 25, in New York City. These quarterly "Monday night Media Mixers" bring media industry professionals together for an evening of cocktails and connections.

ABM's new initiatives are important additions to its growing roster of products and services, including comprehensive industry research and resources, regional programs, and an enhanced online job board powered by mediabistro.com. These new offerings will be available free of charge to further enhance the value of ABM membership.

About American Business Media:

Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model -- which includes print publications, events, digital media and business information -- ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's approximately 300 member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.

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