SOURCE: ADVA AG Optical Networking

November 12, 2007 08:05 ET

ADVA OPTICAL NETWORKING APPOINTS RON MARTIN AS NEW CHIEF MARKETING AND STRATEGY OFFICER

MUNICH, GERMANY--(Marketwire - November 12, 2007) -


Bringing a long history of networking and big-company management experience, industry veteran to join new cadre of executives

Mahwah, New Jersey, USA, and Martinsried/Munich, Germany. November 12, 2007. ADVA Optical Networking today announced the appointment of Ron Martin as Chief Marketing and Strategy Officer (CMSO) and president of all ADVA Optical Networking North American subsidiaries, effective November 15, 2007. Martin will take over the role of CMSO and president from Brian McCann, who was the founding president of ADVA Optical Networking North America in 1996 and has been an officer of the company since 2000. McCann will remain with the company and serve in the newly created position of senior vice president of corporate marketing and strategy.

Martin has been appointed to solidify and further expand ADVA Optical Networking's position in the critical North American market. As president of all North American entities, he will assume full legal responsibilities and directly drive the sales organization for increased market share and profitability. As chief marketing and strategy officer, Martin will be charged with helping define the future vision of the company, including determining product positioning and market launch strategies, building the portfolio of merger and acquisition opportunities and creating an even stronger global brand identity.

Martin comes to ADVA Optical Networking from Cisco Systems, where he spent five years in various roles, including vice president and general manager of the worldwide optical business and service provider development. Martin recently was part of a team that led the integration of the Scientific Atlanta sales and marketing organizations. While at Cisco, he held responsibility for a team of more than 1,000 people and a revenue base of approximately USD 1 billion. Prior to Cisco, Martin spent 15 years at Fujitsu Network Communications (FNC), where he ended his tenure as Executive Vice President and Chief Operating Officer. At FNC, he set the direction for growth to a USD 2.8 billion business and oversaw a team of more than 3,000 employees across five locations in the U.S. and one in Ireland.

"The addition of Ron to ADVA Optical Networking's Management Board is a huge step forward for our company," commented Brian Protiva, chief executive officer of ADVA Optical Networking. "His business acumen, industry relationships and excellent reputation for scaling organizations will be true assets as he builds the future vision for our company. Ron's addition completes an extraordinary new team of executives who are both excited and motivated to lead ADVA Optical Networking to a more significant and successful future. I thank and recognize Brian for his outstanding accomplishments in this position over more than a decade and welcome him into a new role where he can continue to contribute to the company's growth and success."

"ADVA Optical Networking has a track record of strong success. The company has huge potential, and that is what excites me about joining this team," explained Martin. "I have watched the company for a long time, both as an industry observer and as a partner. The dedication, focus and skill of this management team is impressive, and I look forward to adding my experience to drive even more achievement in the future."

Ron Martin will join the ADVA Optical Networking executive management team, which consists of Chief Executive Officer Brian Protiva; Deputy Chief Executive Officer and Chief Operating Officer Jürgen Hansjosten; Chief Technology Officer Christoph Glingener; Chief Sales Officer Christian Unterberger and Chief Financial Officer Jaswir Singh.

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ABOUT ADVA OPTICAL NETWORKING

ADVA Optical Networking (FSE: ADV) is at the forefront of providing Optical+Ethernet solutions that advance next-generation networks for data, storage, voice and video services. Our company's strength comes from passionate and dedicated employees, all sharing a common vision: a fast, customized response to customers' ever-changing needs. Our innovative Fiber Service Platform (FSP) and strong customer focus provide carriers and enterprises the ability to scale their networks and deliver intelligent, competitive new services. ADVA Optical Networking's solutions have been deployed at more than 200 carriers and 10,000 enterprises around the world. For further information about ADVA Optical Networking: www.advaoptical.com.

PUBLISHED BY:

ADVA AG Optical Networking, Martinsried/Munich and Meiningen,
Germany
ADVA Optical Networking Inc., Mahwah, New Jersey, USA
ADVA Optical Networking Corp., Tokyo, Japan
www.advaoptical.com

FOR PRESS:
Christine Keck
t +1 201 258 8293 (U.S.)
t +44 1904 699 358 (Europe)
t +81 3 6667 5830 (Asia)
public-relations@advaoptical.com

FOR INVESTORS:
Wolfgang Guessgen
t +1 201 258 8300 (U.S.)
t +49 89 89 0665 940 (Europe)
t +81 3 6667 5830 (Asia)
investor-relations@advaoptical.com


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