SOURCE: AGEIA Technologies

October 30, 2007 12:51 ET

AGEIA Technologies Wins Applied Innovation Award for Business Excellence 2007

Receives Top Honors for Ground-Breaking Product / Service From ITAA, IAOP and Wipro Technologies

MOUNTAIN VIEW, CA--(Marketwire - October 30, 2007) - AGEIA™ Technologies, Inc., the pioneer in hardware-accelerated physics for games, today announced that it has won the first Applied Innovation Award for Business Excellence 2007 instituted by IAOP, ITAA and Wipro. Winners were chosen from 153 nominees and 28 finalists from around the world in four categories including Business Model innovation, Delivery Model innovation, Product /Service innovation and Process innovation. AGEIA was recognized as the winner in the Product/Service Innovation category for its leadership and best practices in business transformation in the gaming marketplace at the first ever global awards to recognize excellence in co-innovation and strategic sourcing.

"We are pleased that PhysX hardware and the role it plays in successful game creation was recognized by such a formidable panel," said Manju Hegde, CEO of AGEIA. "As games become more sophisticated, so do the development tools used to make them. Through its PhysX software and hardware, AGEIA Technologies paves the road to innovation in new games by enabling more efficient development processes for advancing state of the art gameplay."

AGEIA develops cutting-edge software development and hardware solutions that accelerate processor-intensive advanced physics, enabling dynamic interaction in extremely complex immersive 3D games. AGEIA's flagship PhysX Processor™, is the first and only PC physics processor able to deliver unprecedented immersion and on-screen action impossible without dedicated hardware.

"IAOP joined with ITAA and Wipro to establish these awards to recognize innovation in the industry at a time when all companies are trying to differentiate themselves in a highly competitive market," said Michael F Corbett, Chairman, IAOP. "The award winners are companies who are game changers, the leaders who have harnessed the power of collaboration and global delivery to benefit their customers, investors and the global economy. As the standard setting association for the outsourcing industry, we are very proud to be a partner in these awards."

The awards were given by the members of the jury at a glittering awards night held in New York City on 23rd October 2007. The banquet, held alongside the Forbes-Wipro Innovation Conference in the presence of Steve Forbes, President and CEO, Forbes Inc.; Paul Maidment, Editor, and Executive Editor, Forbes; Azim Premji, Chairman, Wipro Limited; Michael Corbett, Chairman IAOP; and Jeff Lande, SVP, ITAA, was attended by the 28 finalists from around the world along with special guests and invitees representing leading global corporations.

About AGEIA™ Technologies, Inc.

AGEIA™ Technologies, Inc. is the pioneer of hardware-accelerated physics for PC games and has developed the world's first dedicated physics processor, the AGEIA PhysX™ processor. The AGEIA PhysX processor powers massive and pervasive real-time interactive worlds that for the first time obey the laws of classical physics. AGEIA provides a world-class cross platform software development kit to simplify advanced physics programming for the PhysX processor, as well next-generation gaming consoles. AGEIA is changing the face of gaming by working with more than sixty leading developers and publishers to deliver the next generation of physically immersive entertainment. The company, headquartered in Mountain View, Calif., is privately held. For more information visit

About ITAA

The Information Technology Association of America (ITAA) provides global public policy, business networking, and national leadership to promote the continued rapid growth of the IT industry. ITAA consists of over 300 corporate members throughout the U.S. The Association plays the leading role in issues of IT industry concern including information security, taxes and finance policy, digital intellectual property protection, telecommunications competition, workforce and education, immigration, online privacy and consumer protection, government IT procurement, human resources and e-commerce policy. ITAA members range from the smallest IT start-ups to industry leaders in the Internet, software, IT services, digital content, systems integration, telecommunications, and enterprise solution fields. For more information, visit ITAA is secretariat of the World Information Technology and Services Alliance, consisting of 70 IT trade associations around the world.

About IAOP

The International Association of Outsourcing Professionals (IAOP) is the global, standard-setting organization and advocate for the outsourcing profession. With 40,000 customer, advisor and provider members world-wide, IAOP helps companies increase their outsourcing success rate, improve their outsourcing ROI, and expand the opportunities for outsourcing across their businesses. To learn more, visit

About Inc. is a leading Internet media company providing business information services and lifestyle editorial content designed to serve the needs of business leaders, professionals, investors and affluent consumers. The Web site, located at, is focused on the theme of wealth -- how it is created, how it is managed and how it can be enjoyed. The site includes daily original reporting on the business of technology; real-time business information news updates; the complete online editions of Forbes magazine, Forbes Global, Forbes ASAP and Forbes FYI; a powerful search engine with access to all current and archived Forbes content; stock and mutual fund stock quotes, and comprehensive company profiles; an expanded online version of the Best of The Web guide; and a wide array of interactive tools, calculators and databases, including the annual Forbes Lists.

About Wipro

Wipro Technologies, a division of Wipro Limited (NYSE: WIT), is the first PCMM Level 5 and SEI CMM Level 5 certified IT Services organization globally. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, Information Systems outsourcing, package implementation, software application development and maintenance services to corporations globally.

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