SOURCE: AIIM - The ECM Association

May 31, 2007 15:05 ET

AIIM Announces New Research and Consulting Operating Unit

SILVER SPRING, MD--(Marketwire - May 31, 2007) - AIIM, the leading non-profit industry association for ECM (Enterprise Content Management), announced the formation of a new operating unit, AIIM Market Intelligence, designed to provide research and consulting services to the users and suppliers of ECM (Enterprise Content Management) technologies.

According to AIIM President John Mancini, "AIIM Market Intelligence will provide a portfolio of services that will help quantify the impact of ECM technologies on the end user community. The anchor product of this new venture will be a series of industry studies and surveys that will build on our successful Industry Watch ( program. The new unit will round out the offerings available from AIIM from our other two operating units, AIIM Market Access (focused on helping companies gain visibility and traction in the ECM marketplace) and AIIM Professional Development (focused on training, standards, and communities)

Services to be provided by the AIIM Market Intelligence division include the following:

--  Industry Watch Research - four major research studies per year
    expanding upon AIIM's current program
--  Custom Industry Research and White Paper Development
--  AIIM Talk Radio - regularly scheduled web-based radio talk show on the
    latest industry trends
--  AIIM Podcasts - series of podcasts that will expand on AIIM's
    successful "ECM Hot Seat" program
--  AIIM Wikipedia - interactive, definitive encyclopedia for the ECM
--  AIIM Alerts - regular commentary on issues and trends affecting ECM
    end users
--  Business/Technology consulting for end-users and suppliers of
    information, process, knowledge and innovation management
The AIIM Market Intelligence division will be headed by Carl Frappaolo, a well known industry analyst, consultant and co-founder of Delphi Group. He is a leading authority on the technologies and business practices associated with enterprise content. He has authored hundreds of studies, published four books, and has delivered scores of keynote addresses globally. "We are pleased to have Carl join AIIM to lead this new initiative," stated AIIM President John Mancini. "The time has come to begin a much more rigorous process of quantifying the usage and benefits of content, document, and records technologies, as well extending our reach into the next generation of information management technologies." Frappaolo commented, "I have been a member of the AIIM community for two decades, and am excited by the opportunity to help navigate this community into Enterprise 2.0, utilizing my passion and experience to deliver thought leadership and strategic consulting."

Mr. Frappaolo will be joined in this venture by his longtime colleague Dan Keldsen. Mr. Keldsen was known as the "Guru on the Edge" during his 13-year career at Delphi Group, serving as an analyst, consultant, and Director of IT during that time. He is well versed in the practical and technical issues associated with developing and managing enterprise-wide information systems, covering everything from authoring to rights protection. He has 19 years of experience in Internet use and multimedia technology and has consistently been on the cutting edge of technology utilization and payback. Keldsen stated, "The discussion around ECM is evolving rapidly, and this is a great time for everyone involved to reap significant benefits for their employees, customers and partners. Whether it's the usability and dynamic features from the consumer-oriented Web 2.0 movement, cutting-edge computational linguistics powering truly intelligent search systems, or the new integrated and purpose-built systems combining search, knowledge management and collaboration for innovation management or marketing intelligence, these are exciting times. Joining AIIM at this time is a great opportunity to work as part of an enormous community to drive this conversation even further."

Frappaolo and Keldsen noted that core document, records and content technologies are clearly moving into the mainstream. In addition to quantifying the world of ECM, topics currently in their cross hairs include "Enterprise 2.0" (Web 2.0 for the Enterprise), Taxonomy, Enterprise Search, Social Networking, Information Architecture, Content Governance, and Innovation Management.

About AIIM ( - The Enterprise Content Management Association

For over 60 years, AIIM has been the leading non-profit organization focused on helping users to understand the challenges associated with managing documents, content, records, and business processes. With 70,000 industry professionals as members, the association is international in scope, independent, implementation-focused, and, as the representative of the entire ECM industry -- including users, suppliers, and the channel -- acts as the industry's intermediary.

As a neutral and unbiased source of information, AIIM serves the needs of its members and the industry by providing educational opportunities, professional development, strategic consulting, thought leadership, reference and knowledge resources, networking events, and industry advocacy. Visit the ECM Industry Watch BLOG at

Contact Information

  • For more information, contact:
    Carl Frappaolo
    Vice President, Market Intelligence
    AIIM - The ECM Association
    Email Contact

    Dan Keldsen
    Director, Market Intelligence
    AIIM - The ECM Association
    Email Contact

    Beth Mayhew
    Director of Marketing
    AIIM - The ECM Association
    1100 Wayne Avenue, Suite 1100
    Silver Spring, MD 20910
    Email Contact