SOURCE: AJR & Partners

October 31, 2006 08:00 ET

AJR & Partners Announces the SGP Program -- a Customized PR and Marketing Solution for Start-Ups

MIAMI, FL -- (MARKET WIRE) -- October 31, 2006 -- AJR & Partners, a full-service integrated marketing communications firm, has launched its Start-up Packages for entrepreneurs, which offer comprehensive plans for developing, communicating and marketing the brand products or services of any new businesses. The SGP package (Silver/Gold/Platinum) will give new businesses the opportunity to work with a professional marketing agency without incurring costs of tens of thousands of dollars typically associated with hiring an outside agency for marketing and public relations. Each SGP element is targeted to the needs of a new or growing start-up, with packages starting at $1,495.

The idea to develop these packages for providing public relations, web site development and brand building to a growing start-up market came from AJR & Partners' experience with the e-Quote option on their website, which has been successful among entrepreneurs looking to properly market their business. These businesses are part of a growing market that bigger agencies are not catering to due to either limited profitability potential or lack of skill in dealing with smaller companies on tight budgets.

"Common trends among nearly all of our e-Quote requests were a very limited budget as a result of being self-funded by the entrepreneur and limited scope of work as far as what the businesses were looking for," said Alec J. Rosen, managing partner at AJR & Partners. "We have taken into account the simple fact that many of the businesses were not looking for a fully integrated marketing plan, and wouldn't be able to afford one if they were, so we created the SGP packages to give start-ups what they need to get moving, without spending money they don't have," added Rosen.

Over 90% of businesses in Florida have less than ten employees and many of these are start-ups. There are only so many tasks a small business can do in-house, which is why outside consultants are often sought after for marketing. The problem with hiring outside consultants is that too often the professional fee attached to their marketing plans is more than the start-ups' first year profits or revenue.

With the SGP Package, new businesses are given options with value never before offered by professional marketing agencies. The value of this package can be found in the interaction with AJR & Partners, a full-service agency, as opposed to the use of templates or other plans that act solely as a one-time guide. In addition, AJR has partnered with Host Depot ( for web site development and hosting and Madison South ( for creative design of collateral marketing material.

Each element in the SGP package is handled by a professional firm working with the client.

-- Silver Package:

-- A plan for businesses with a very limited budget that will deliver public relations support from one of our associates as well as the development of a fully functional website.

-- Gold Package:

-- The package that provides the highest value in that it provides a fully functional marketing package including public relations, website development and the creation of collateral marketing material, such as a brochure.

-- Platinum Package:

-- This package is designed for those who have a slightly deeper pocket, with higher aspirations as far as hitting the market as hard as possible for the money they can spend. They will receive a comprehensive marketing plan to go along with what the other plans have to offer. In addition they will receive ongoing support from AJR for six months.

"We have decided to work with Host Depot and Madison South due to past experience with their products and services, they are very good at what they do and we're excited to launch this program with them," said Rosen.

About AJR & Partners (

AJR & Partners is a full-service communications firm focusing on delivering integrated strategic marketing communications via public relations, advertising, branding, corporate positioning, sales & marketing campaigns for B2B, consumer marketing and technology firms through a creative process of ideas > communications > results.

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