SOURCE: American Art Clay Company

October 16, 2007 23:15 ET

AMACO Promotes Child Safety With Non-Toxic, Talc Free Line of Ceramic Clays

INDIANAPOLIS, IN--(Marketwire - October 16, 2007) - After recent safety concerns among children's products, American Art Clay Co., Inc. (AMACO) is reassuring its customers of its commitment to product safety with a line of AP non-toxic, ceramic clays free of New York state talc.

Recently, consumers have been alarmed by reports of safety concerns pertaining to toxins found in or on a number of children's products. Consumers, monitoring bodies, and legislators are becoming aware that many more dangerous chemicals may exist in our personal environments and are demanding standards of safety to protect perhaps the most vulnerable among us: our children. Parents and educators want to be certain that the products used around children both at home and in the classroom meet the strictest of safety standards. AMACO is pleased to reassure consumers that it continues its long-standing commitment to environmental, public, and children's safety, while leading the industry in making safety a number one priority.

When New York State (Vanderbilt) talc became the center of a safety controversy in the 1980s, AMACO responded by completely removing the use of it in its clays. "Issues raised by advocates against art hazards impressed us as a company. We decided to take safety into the classroom whether legally mandated or not," says William Berry, President of AMACO. As a result, AMACO created the first talc-free white earthenware clay body in the world.

Arts and crafts materials are closely scrutinized due to their frequent use in classrooms and at home. Earlier this year Connecticut schools ran into safety and health concerns regarding asbestos-like fibers found in clay containing Nytal100, a talc mined by the R.T. Vanderbilt Company. Fortunately for AMACO customers, Vanderbilt talcs had been removed long before clays containing it became the source of safety concerns in schools.

AMACO has long been a committed industry leader in classroom safety. In keeping with this commitment, the company offers more than a dozen AP non-toxic AMACO clay bodies free of New York state talc, all adhering to the strictest of safety standards. In addition to these products, AMACO offers the most extensive color selection of lead-free glazes anywhere in the world.

For additional questions regarding the safe engineering of ceramic products, contact William Berry, Executive Board Member of the Art & Creative Materials Institute, a certifying program for non-toxic or appropriately labeled art and craft materials. bberry@amaco.com

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