SOURCE: AMBER Ready Safety Solutions, Inc.

AMBER Ready Safety Solutions, Inc.

August 17, 2010 12:28 ET

AMBER Ready Safety Solutions, Inc. Announces Back to School Safety Initiative

NEW YORK, NY--(Marketwire - August 17, 2010) -  AMBER Ready Safety Solutions, Inc., an organization that provides an innovative technology that helps parents and legal guardians create child profiles and photographs that can be stored on their cell phone or email, announced today that they will be offering free one-year enrollment to its program from August 20, 2010 through September 30, 2010. Parents can visit the AMBER Ready website at www.amberready.com to enroll.

AMBER Ready Safety Solutions, Inc. ensures that in the event that a child does go missing, parents will be prepared to immediately provide information that the police require to quickly mount an effective search for the missing child. It is the fastest and most efficient way to alert authorities of a missing person. A one-year enrollment to the program is being offered at no cost to assist parents in these tough economic times.

Once enrolled, parents can create a profile with a current photograph and other vital information for each of their children. The profiles will download to their cell phones and e-mail (AMBER Ready does not database any of this information). 

According to the National Center for Missing and Exploited Children and the U.S. Department of Justice, an average of nearly 2,200 children are reported missing every day. About 130 of them will never be seen again. In September millions of children nationwide will be returning to their daily routines of school, after-school activities, social engagements and more. 

Unfortunately, the Internet has exposed children to vulnerabilities in which the "Don't talk to strangers" motto is no longer sufficient. AMBER Ready Safety Solutions, Inc. is proud to leverage the Internet to combat the unpredictable dangers to which our children are exposed. Parents must be vigilant; they must be prepared to cope with the dangers that do exist. 

"With the news constantly reporting story after story of missing children, families across the nation must take action," said AMBER Ready Safety Solutions CEO Frank Del Vecchio. "We cannot afford to allow precious minutes to tick by when a child or at-risk adult goes missing; time is of the essence. This program is vital in effecting the quick, safe recovery of missing persons and only scratches the surface of how cell phones can be used to assist law enforcement."

"John Thomas Financial is the investment bank responsible for raising the funds to bring this program to the public. Without their efforts we would not have had the opportunity to provide a program that can change the way we respond to reports of a missing child," said CEO Frank Del Vecchio.

"This Back to School Safety Initiative has the full support of John Thomas Financial," said John Thomas Financial CEO Thomas Belesis. "One of the main reasons we at John Thomas Financial raised funds for this company was the impact we felt it would have on public safety and the lives it could save." 

The AMBER Ready program can be used to protect all family members, including other at-risk individuals such as seniors with Alzheimer's.

About AMBER Ready Safety Solutions, Inc.
AMBER Ready Safety Solutions, Inc. is the provider of the AMBER Ready program. The AMBER Ready program is an innovative technology that helps parents and legal guardians create child profiles and photographs that can be stored on their cell phone or email. The system empowers parents nationwide with all the tools necessary to significantly reduce the amount of time between when a child is determined missing and when an alert is initiated by law enforcement. The website is www.amberready.com

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