AMD

AMD

January 10, 2005 00:02 ET

AMD Kicks off New Year With Mobile Performance Personified; Lance Armstrong Unveils AMD Turion 64 Mobile Technology at CES; Notebook PCs Expected During First Half of 2005


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FOR: AMD

NYSE SYMBOL: AMD

JANUARY 10, 2005 - 00:02 ET

AMD Kicks off New Year With Mobile Performance
Personified; Lance Armstrong Unveils AMD Turion 64
Mobile Technology at CES; Notebook PCs Expected During
First Half of 2005

SUNNYVALE, Calif.--(CCNMatthews - Jan 10, 2005) -

AMD (NYSE:AMD) today announced that it will usher in a new era in mobile
computing. AMD Turion™ 64 mobile technology was unveiled by six-time
Tour de France winner Lance Armstrong at an AMD event at the
International CES 2005 show in Las Vegas.

Based on award-winning AMD64 technology, AMD Turion™ 64 mobile
technology is uniquely optimized to bring AMD64 performance to a new
level of mobility. AMD tailored the upcoming processor family to suit
highly mobile business professionals and consumers who demand reliable,
high-performance notebook PCs with long battery life, outstanding
wireless compatibility, rich graphics and enhanced security -- both
today and tomorrow.

"AMD Turion 64 mobile technology represents freedom and mobile
performance personified. We expect this new product family will set a
precedent for mobile PCs in the same way that AMD Opteron™ did for
servers," said Marty Seyer, corporate vice president and general
manager, Microprocessor Business Unit, Computation Products Group, AMD.
"Again, AMD will be the first to market with leading technologies,
bringing you a complete family of high-performance, 32-/64-bit
processors made for mobility."

"What's custom about today's PC technologies is not the technologies
themselves, but how they are arranged to meet the needs of specific
usage models," said Shane Rau, senior analyst with IDC. "Technology
brands, such as the new AMD Turion 64 brand for its mobile PC
processors, reflect how PC technology providers are adapting
standardized technologies, such as the x86 instruction set, to meet the
needs of consumer and commercial mobile PC users."

"In cycling, just like any other elite competition, there is a thin line
between success and failure," said Lance Armstrong, champion cyclist.
"As our team's technology partner, AMD helps us achieve uncompromising
performance, extraordinary mobility and exceptional reliability."

By working with best-in-class industry partners, AMD enables its
customers to develop differentiated solutions based on open standards,
to uniquely satisfy the variety of ways in which notebooks are used.
More details about AMD Turion 64 mobile technology will be forthcoming
when PC systems become available. Business professionals and consumers
can expect to see notebook PCs based on AMD Turion 64 processors from
leading OEMs worldwide in the first half of 2005.

Mobile AMD Athlon™ 64 processors will continue to be offered for
notebook buyers who want exceptional performance for the most demanding
applications, readiness for tomorrow's 64-bit applications, and Enhanced
Virus Protection in conjunction with Windows® XP Service Pack 2.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron, AMD Turion, and
combinations thereof, are trademarks of Advanced Micro Devices Inc.
Windows is a registered trademark of Microsoft Corporation in the U.S.
and/or other jurisdictions. Other names are for informational purposes
only and may be trademarks of their respective owners.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Advanced Micro Devices Inc.
    Jo Albers, 512-602-3526 (PR)
    email: jo.albers@amd.com
    or
    Mike Haase, 408-749-3124 (IR)