AMD

AMD

January 05, 2005 09:18 ET

AMD64 Processors Power Digital Home; AMD64 Processors and DivX Connected Certification Program Provide Infrastructure That Enables Digital Home


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: AMD

NYSE SYMBOL: AMD

JANUARY 5, 2005 - 09:18 ET

AMD64 Processors Power Digital Home; AMD64 Processors
and DivX Connected Certification Program Provide
Infrastructure That Enables Digital Home

SUNNYVALE, CALIFORNIA--(CCNMatthews - Jan. 5, 2005) -

Today, AMD (NYSE:AMD) announced support for the upcoming DivX Connected
Certification Program from DivXNetworks, Inc. The DivX Connected Program
is a comprehensive technology initiative that connects digital media
from the PC to consumer electronics products throughout the home.

Powerful AMD Athlon™ 64 processors, in conjunction with DivX Connect
technology, represent a step forward in the evolution of the digital
home, driving the convergence of entertainment and home computing. AMD
Athlon 64 processors do the heavy lifting to stream digital content from
the PC to home electronic devices.

"AMD64 powered PCs are a key component in the digital home because they
provide the horsepower to drive digital content throughout the home,"
said Daryl Sartain, director, desktop product marketing, Microprocessor
Business Unit, Computation Products Group at AMD. "With our
high-performance processors and innovative AMD64 technology, we are
leading the way toward making the digital home experience a reality
today."

"AMD Athlon 64 processors enhance the digital home end-user experience
by facilitating end-to-end access and distribution of content within the
home. With our new DivX Connected initiative, we are bringing industry
leaders together to enable distribution of digital content from the PC
to a variety of consumer electronic devices for enjoyment of content
anytime, anywhere," said Bill Holmes, Vice President of Product
Management, Consumer Electronics, DivXNetworks. "AMD Athlon 64
processor-based PCs offer best-in-class performance to meet the intense
processing demands of streaming digital content."

DivX Connected Certified products and services will carry a special DivX
logo identifying their interoperability among software devices and
services from a variety of vendors to help ensure consumers a seamless
experience, whether listening to their digital music library or getting
new movies from premium content providers. For more information on the
DivX Connected Certification program, visit
www.divxnetworks.com/connected. For more information on AMD, visit
www.amd.com.

About AMD64

AMD64 evolves the industry-standard 32-bit x86 architecture to support
the demanding 64-bit environment that will enable future generations of
computer functionality and productivity. AMD designed the AMD64 platform
to allow end users to enjoy reliable, best-in-class performance on the
32-bit software they own today while preparing for a seamless transition
to high-performance 64-bit applications. The AMD64 architecture is also
designed to enhance the security of your computing environment by
integrating Enhanced Virus Protection technology enabled by advanced
anti-virus features in Windows® XP Service Pack 2 and the upcoming
Windows Server 2003 Service Pack 1.

Since the introduction of the AMD64 architecture in 2003, the AMD
Opteron™ processor for servers and workstations and the AMD
Athlon™ 64 processors for desktop and notebook computers have earned
more than 60 awards for innovation and performance and the support of
more than 2,000 OEMs, hardware and software developers, system builders,
and distributors.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Athlon, AMD Opteron and combinations
thereof, are trademarks of Advanced Micro Devices, Inc. Other names are
for informational purposes only and may be trademarks of their
respective owners.

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    AMD
    Bubba Wolford
    512-602-8959 (PR)
    bubba.wolford@amd.com
    or
    AMD
    Mike Haase
    408-749-3124 (IR)