SOURCE: Action Products International, Inc.

August 01, 2006 16:30 ET

APII: Announces Curiosity Kits® Wins Preferred Choice Award From Creative Child Magazine

New Award Winning Scrapbooking Kit Joins Strong Line of Stationery Kits for Young Curious Girls This Holiday Season

ORLANDO, FL -- (MARKET WIRE) -- August 1, 2006 -- Action Products International, Inc. (NASDAQ: APII) Announced the Curiosity Kits® Scrapbook received the Creative Child Magazine Preferred Choice Award.

The Curiosity Kits® Scrapbook is a great way to show off your pictures and mementos in a personally designed scrapbook. This kit includes everything you need to make your scrapbook unique with stickers, vellum sheets, acid free paper sheets, punch-out frame shapes, rub-down letters, ribbons, charms, photo safe glue, and much more! It even includes a "Made by Me" sticker for perfect personalization.

Marketing Manager Beth Swanson comments, "We are very proud to accept the Creative Child Magazine Preferred Choice Award, the popularity of scrap-booking is enormous among all ages and makes this a perfect hobby that kids can enjoy by themselves or as a family activity. Action Products' other stationery items including the Gone Shoppin' Greeting Card Kit™ and Create-A-Book™ have proven to be a significant addition to our toy line supported by the great response we have received from the media, retailers and consumers!"

Action Products International, Inc. (APII) based in Orlando, Florida, is a toy manufacturer, emphasizing educational and positive play brands, including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG® series, Space Voyagers® "The most authentic Space Toys on the Earth," ToddWorld™ soft play toys, Climb@Tron™ window-climbing robots, Curiosity Kits® and IMADETHAT™. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web sites at www.apii.com and www.curiositykits.com

Forward-Looking Statements

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

Contact Information

  • Contacts:

    Media Relations:
    Beth Swanson
    (407) 481-8007 x 7273

    Investor Relations:
    Kelly Black
    Premier Funding & Financial Marketing Services
    (480) 649-8224
    Email: Email Contact

    Heather Kerwin
    Email: Email Contact

    Retail Dealers:
    Cheryl Sandwell
    (407) 481-8007 x 7221