Contact Information: Media contacts Nancy Hines 262-369-7500 Mark O'Brien 860-944-9022
AQS Re-Stages Corporate Brand
Introduces New Corporate ID, Website, Collateral, and Advertising Campaign
| Source: AQS
HARTLAND, WI--(Marketwire - January 7, 2008) - AQS, Inc., a provider of policy administration
systems for commercial property/casualty insurance, has re-structured its
corporate branding to reflect the evolution of its product and service
portfolio.
"We've been working at two things over the past two years," said David
Kerford, AQS' president and CEO. "We're preparing to introduce user-driven
product-configuration and workflow capabilities that will give our
customers increasing degrees of flexibility, customization, control, and
efficiency. And we've put significant work into our implementation and
service-delivery capabilities, both of which allow our customers to be up,
running, and fully integrated with their existing systems in much less
time. As we like to say, 'This is not your grandfather's AQS anymore.' It's
time to show the marketplace the new AQS."
The re-staging of the AQS brand comes on the heels of recent successful
implementations at companies such as Harleysville Insurance, General
Casualty, and Capital Insurance Group. To reflect that success, AQS has
hired O'Brien Communications Group to manage its brand -- and to create and
conduct a marketing communication program that comprises a new graphic
mark, a new website, new collateral materials, and a new advertising
campaign, "Policy Administration Made Simple". The ad campaign will begin
in February. The website will be launched in March.
About AQS, Inc.
AQS provides complete policy administration and business-support services
to commercial property and casualty insurers, supporting all transactions
for all lines of business in all 50 states. The AQS policy administration
system -- AQS Advantage -- is built for scalability and interoperability,
using Web services and .NET architecture maximize extensibility, to
optimize integration with other systems, and to automate the entire policy
lifecycle. For more information, please visit www.aqssys.com.
About O'Brien Communications Group
O'Brien Communications Group, LLC, is a business-to-business
brand-management and marketing communication firm. OCG offers strategic
consultation and planning services. OCG creates, packages, distributes, and
measures the effectiveness of brands, messages, and marketing communication
programs. OCG stands behind its work. For more information on OCG and its
subsidiary companies, please visit www.obriencg.com, www.bluefuseweb.com,
and www.showtlc.com.