January 07, 2008 09:51 ET

AQS Re-Stages Corporate Brand

Introduces New Corporate ID, Website, Collateral, and Advertising Campaign

HARTLAND, WI--(Marketwire - January 7, 2008) - AQS, Inc., a provider of policy administration systems for commercial property/casualty insurance, has re-structured its corporate branding to reflect the evolution of its product and service portfolio.

"We've been working at two things over the past two years," said David Kerford, AQS' president and CEO. "We're preparing to introduce user-driven product-configuration and workflow capabilities that will give our customers increasing degrees of flexibility, customization, control, and efficiency. And we've put significant work into our implementation and service-delivery capabilities, both of which allow our customers to be up, running, and fully integrated with their existing systems in much less time. As we like to say, 'This is not your grandfather's AQS anymore.' It's time to show the marketplace the new AQS."

The re-staging of the AQS brand comes on the heels of recent successful implementations at companies such as Harleysville Insurance, General Casualty, and Capital Insurance Group. To reflect that success, AQS has hired O'Brien Communications Group to manage its brand -- and to create and conduct a marketing communication program that comprises a new graphic mark, a new website, new collateral materials, and a new advertising campaign, "Policy Administration Made Simple". The ad campaign will begin in February. The website will be launched in March.

About AQS, Inc.

AQS provides complete policy administration and business-support services to commercial property and casualty insurers, supporting all transactions for all lines of business in all 50 states. The AQS policy administration system -- AQS Advantage -- is built for scalability and interoperability, using Web services and .NET architecture maximize extensibility, to optimize integration with other systems, and to automate the entire policy lifecycle. For more information, please visit

About O'Brien Communications Group

O'Brien Communications Group, LLC, is a business-to-business brand-management and marketing communication firm. OCG offers strategic consultation and planning services. OCG creates, packages, distributes, and measures the effectiveness of brands, messages, and marketing communication programs. OCG stands behind its work. For more information on OCG and its subsidiary companies, please visit,, and

Contact Information