SOURCE: Experian QAS

Experian QAS

October 27, 2009 08:30 ET

ASCAP Purchases Experian QAS Address Verification for Its Salesforce CRM Deployment

Membership Organization Plans to Roll Out Additional Cloud Computing Service to Reduce Returned Mail and Enhance Prospecting Efforts

BOSTON, MA--(Marketwire - October 27, 2009) - Experian® QAS®, a leading provider of address verification software and services, today announced that the American Society of Composers, Authors and Publishers (ASCAP) purchased QAS for Salesforce CRM. The society expects front-end address verification to reduce the volume of returned mail and to increase the effectiveness of its prospecting efforts.

Six percent of ASCAP's mail is currently returned each month, impeding the sales process and reducing the program's return on investment potential. Experian QAS address verification software integrates directly into ASCAP's Salesforce CRM application to ensure that only verified addresses enter the application. The membership group first heard of Experian QAS on's AppExchange. ASCAP is now in the process of rolling out the tool across their Salesforce CRM deployment.

"ASCAP licenses well over 300,000 accounts annually across the country, and our new business growth rate is significant. We expect to see a measurable reduction in bounced mail in the short term," said John Johnson, vice president of licensing at ASCAP. "As we move forward, we are hopeful that address verification will ultimately lead to increased closings. By increasing mailing accuracy, we will be better able to put license agreements into the hands of customers."

ASCAP also uses a de-duplication tool to manage its data quality. By adding QAS address verification, the organization expects to see an increase in the de-duplication tool's effectiveness.

"Address quality is critical for organizations as it is one of the key contact points for customers and prospects," said David Northridge, director of customer retention at Experian QAS. "Our goal at Experian QAS is to enable companies, like ASCAP, to communicate more effectively and to improve business results."

"This is yet another example of how companies can quickly and easily find and deploy valuable business solutions using's AppExchange," said Kendall Collins, chief marketing officer at "With Experian QAS, ASCAP will be able to increase the value of its Salesforce CRM application to optimize and improve its business processes."


Established in 1914, ASCAP is the first and leading U.S. Performing Rights Organization (PRO) representing the world's largest repertory totaling over 8.5 million copyrighted musical works of every style and genre from more than 350,000 songwriter, composer and music publisher members. ASCAP has representation arrangements with similar foreign organizations so that the ASCAP repertory is represented in nearly every country around the world where copyright law exists. ASCAP protects the rights of its members and foreign affiliates by licensing the public performances of their copyrighted works and distributing royalties based upon surveyed performances. ASCAP is the only American PRO owned and governed by its writer and publisher members.

About the Platform and AppExchange is the only proven enterprise platform for building and running business applications in the cloud. The platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 120,000 custom applications used by's 63,200 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Applications built on the platform can be easily distributed to the entire cloud computing community through the AppExchange marketplace at

About Experian QAS

Experian QAS is an address data quality software pioneer. The company's products capture, validate, cleanse, standardize and enrich customer contact information. Experian QAS provides data validation software and services to more than 10,000 customers worldwide in retail, education, health care, insurance, finance, government and other sectors. The company was established in 1990 and has offices throughout the United States, Europe and Asia Pacific. For more information, visit

About Experian

Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (LSE: EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit

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