ASCAP and i-SAFE Bring Youth Music Piracy Educational Program to Capitol Hill
Backus Middle School Students Attend "Donny the Downloader" Assembly; Music Creators Bill Danoff, Wynter Gordon and Rep. Mary Bono to Speak With Students
| Source: ASCAP
NEW YORK, NY and WASHINGTON, DC--(Marketwire - November 8, 2007) - The American Society of
Composers Authors and Publishers (ASCAP), the first and leading U.S.
Performing Rights Organization representing over 300,000 music creators and
copyright owners, and i-SAFE Inc.™, the worldwide leader in Internet
safety education, will host a special interactive assembly program today in
Washington, D.C. The assembly, entitled "The Donny the Downloader
Experience," aims to help young people understand the impact of music
piracy, and will begin at 9:30 a.m. in room 2105 of the Rayburn House
office building.
Students from Backus Middle School will participate in "The Donny the
Downloader Experience" assembly and hear from ASCAP members Wynter Gordon
("Gonna Breakthrough") and Bill Danoff ("Afternoon Delight," "Take Me Home
Country Roads"). In addition, Gordon, who has worked with Mary J. Blige
and Danity Kane, will also feature a sneak peak of one of the songs from
her upcoming debut album. Both members will share their experiences as
music creators and how they have been impacted by music piracy in their
careers.
In addition, Representative Mary Bono (CA) who serves as vice-chair of
Congress's entertainment task force and founder of the recording arts and
sciences caucus, will speak with students on the complex issue of music
piracy. Bono is a founding co-chair of the intellectual property promotion
and piracy prevention caucus.
"ASCAP is committed to being the voice of the music creator and music
piracy is certainly one of the hot button issues affecting our members,"
said Phil Crosland, executive vice president of Marketing for ASCAP. "The
Donny the Downloader program has been experienced by more than a quarter of
a million students across the U.S. to date and we felt it was the right
time to bring it directly to legislators on Capitol Hill."
The centerpiece of "The Donny the Downloader Experience" curriculum is a
multi-media school assembly program featuring fast-paced animated videos
starring the misadventures of Donny. Donny is a 14-year-old who's
tech-savvy, but unaware of the bigger picture of why illegal downloading
hurts the same songwriters and performing artists whose music he loves. The
program centers on the negative reactions from the other kids and adults in
his life who he tries to impress with his access to supposedly "free"
music, while demystifying the process of how music is created.
In addition to the animated "Donny" segments, the assembly also features
compelling video segments that introduce real-life, 17-year-old aspiring
music creator, Sonya Bender. The video follows Sonya as she meets with
music creators, producers and publishers to get an unfiltered perspective
on how illegally downloaded music negatively impacts their ability to make
a living from being creative. The assembly experience also includes an
interactive component, where students perform a special "Donny" skit to
help reinforce what they've learned.
For more information on "The Donny the Downloader Experience," please visit
http://www.ascap.com/resource/dtd/.
About ASCAP
Established in 1914, ASCAP is the first and leading U.S. Performing Rights
Organization representing the world's largest repertory totaling over 8.5
million copyrighted musical works of every style and genre from more than
300,000 songwriter, composer and music publisher members. ASCAP has
representation arrangements with over 90 music rights organizations such
that the ASCAP repertory is represented in nearly every country around the
world. ASCAP protects the rights of its members and foreign affiliates by
licensing the public performances of their copyrighted works and
distributing royalties based upon surveyed performances. ASCAP is the only
American Performing Rights Organization owned and governed by its writer
and publisher members.
About i-SAFE
Founded in 1998, i-SAFE Inc. is the leader in Internet safety education.
Available in all 50 states, Washington, D.C., and Department of Defense
schools located across the world, i-SAFE is a non-profit foundation whose
mission is to educate and empower youth to make their Internet experiences
safe and responsible. The goal is to educate students on how to avoid
dangerous, inappropriate, or unlawful online behavior. i-SAFE accomplishes
this through dynamic K-12 curriculum and community outreach programs to
parents, law enforcement, and community leaders. It is the only Internet
safety foundation to combine these elements.
Since its inception, i-SAFE has revolutionized the way the world looks at
Internet safety education. In this day and age everyone knows students can
explore the marvels of the world and travel to the most intelligent realms
of our galaxy on the Internet. But many do not know if students are not
aware, they can become entrapped in the darkest most detestable realms of
the human imagination. Concerned people now realize awareness and true
safety online is not found in software filters -- it is found in education
and community support. Educated people realize true education and community
support is found within i-SAFE.