ATI Technologies Inc.

ATI Technologies Inc.

January 05, 2005 21:36 ET

ATI Achieves Highest Recognition For Exceptional PC Video Performance Through Imaging Science Foundation Certification




JANUARY 5, 2005 - 21:36 ET

ATI Achieves Highest Recognition For Exceptional PC
Video Performance Through Imaging Science Foundation

MARKHAM, ONTARIO--(CCNMatthews - Jan. 5, 2005) -

New level of technical achievement assures customers of high quality PC
video and graphics

ATI Technologies Inc. (TSX:ATY)(NASDAQ:ATYT) announced its products have
been certified by the Imaging Science Foundation (ISF). ISF is a world
renowned display standards, calibration, and certification organization
dedicated to improving the quality of electronic imaging. With an
approved ISF logo, PC customers who purchase ATI products can be assured
of having the best video image quality available on the market.

"ISF certification indicates the highest qualification attainable today
for a high-end consumer electronics visual device manufacturer," said
Joel Silver, President and Founder of ISF. "ATI is demonstrating
industry leading commitment to image quality for PCs by achieving the
highest-bar of performance symbolized by the ISF logo."

By choosing ATI products that have been certified by the
industry-recognized ISF organization, system builders and original
equipment manufacturers can provide the highest quality of PC video and
graphics components required for Microsoft Windows XP Media Center
Edition 2005-based systems. ATI welcomes Microsoft's action to enlist
ISF to provide an industry recognized "gold seal of approval" on
components of Media Center Edition 2005.

"ATI is delivering a class of products that provides the highest video
quality for Media Center Edition 2005-based PCs," said Bill Mannion,
Director of Windows XP Consumer Marketing at Microsoft Corp. "Offering
exciting digital content with the best-quality video image improves the
home digital experience and raises the bar for video performance for the
consumer electronics industry."

"ATI's RADEON® and THEATER™ product lines deliver the best visual
experience that's now verified by the independent ISF organization,"
said Rick Bergman, Senior Vice-President and General Manager, PC
Business Unit, ATI Technologies Inc. "An ISF certified product is an
exceptional, elite product that's attained the highest fidelity of a
consumer electronics device -- winning ISF certification is an
outstanding achievement for ATI. Gaining the ISF logo certification is a
testament to the company's highly dedicated research and development in
the PC video field. The logo is also proof of ATI's ongoing commitment
to deliver the best available video quality and visual experience."

RADEON® X800 series, RADEON® X700 series and THEATER™ 550 PRO
have all received recognition for unparalleled video performance through
certification by ISF. Additional ATI products are already in the testing
process for ISF logo certification. Future ATI products will also
undergo ISF certification testing.

About ISF

ISF is in the Display Standards industry, and is dedicated to improving
the quality of electronic imaging. ISF has four basic roles in this
industry and the PC industry, which include consulting with
manufacturers regarding product development, dealer training, media
communications, and ISF licensing. It is a co-inventor of the recently
launched and patented Microsoft Windows Media Center Edition 2004
Monitor Calibration Wizard.

About ATI Technologies

ATI Technologies Inc. is the world leader in the design and manufacture
of innovative 3D graphics and digital media silicon solutions. An
industry pioneer since 1985, ATI is the world's foremost visual
processor unit (VPU) provider and is dedicated to delivering
leading-edge performance solutions for the full range of PC and Mac
desktop and notebook platforms, workstation, set-top and digital
television, game console and handheld device markets. With 2004 revenues
of US $2 billion, ATI has more than 2,700 employees in the Americas,
Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the
Toronto Stock Exchange (ATY).

Copyright 2005 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered
trademarks of ATI Technologies Inc. All other company and product names
are trademarks and/or registered trademarks of their respective owners.
Features, pricing, availability and specifications are subject to change
without notice.

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Contact Information

    For media inquiries:
    ATI Technologies Inc. - John Swinimer
    Public Relations Manager - Consumer Products Division
    (905) 882-2600, Ext. 8456
    Other ATI Contacts:
    Porter Novell Canada
    Trevor Campbell, Director
    (416) 422-7202
    For investor relations support, please contact:
    ATI Technologies Inc.
    Janet Craig, Director, Investor Relations
    (905) 882-2600, Ext. 2631