SOURCE: Aussie Soles Group Inc.

April 30, 2008 12:55 ET

AUSSIE SOLES™ Signs License Agreement With the Canadian Football League™ (CFL™)

The CFL™ Adds a New TEAM: Aussie Soles™

NEW YORK, NY--(Marketwire - April 30, 2008) - Aussie Soles Group Inc. (OTCBB: AUSE) is extremely proud to announce that it has signed a four year licensing agreement with IMG Worldwide Inc, on behalf of the Canadian Football League™ (CFL™). The agreement allows Aussie Soles™ to license agreed logos for the Canadian Football League™ (CFL™).

Craig Taplin, President, CEO, Aussie Soles™, stated, "We are proud to Team with the CFL™ and its storied history. Aussie Soles™ will provide a unique, comfortable and stylish opportunity for the CFL's loyal fans to show their support for their favorite team in the best sporting league! We believe our products will be a hit with not only the fans but also the elite athletes of the CFL™!"

Four Time CFL All-Star and 2006 CFL™ Most Outstanding Player, Geroy Simon, #81 Receiver, BC Lions™, stated, "Playing receiver is extremely tough on my feet, all of the stopping and starting make my feet ache. After practice and more importantly games, the only footwear that have a soothing affect is my Aussie Soles™."

Terms of the agreement are highlighted by Aussie Soles™ opportunity to use the Logo for: CFL™ (corporate logo), Playoff & Grey Cup™ Logos, CFL 50th Anniversary™ Logo and the Members Clubs Logo's. (BC Lions™, Edmonton Eskimo's™, Calgary Stampeders™, Saskatchewan Roughriders™, Winnipeg Blue Bombers™, Hamilton Tiger-Cats™, Toronto Argonauts™, Montreal Alouettes™)

Aussie Soles has also added a new teammate! BC Lions™' #64, Offensive Lineman Angus Reid, has been added to the sales team. Angus Reid will spearhead Aussie Soles™ marketing efforts with key retailers across Canada.

"I am extremely proud to join the Aussie Soles™ team," Commented Angus Reid. "Football takes a pounding on the body, and when your 300lbs it also takes a pounding on the feet. Never before have my feet felt better after a long day on the field then since I've started slipping them in my Aussie Soles™. By far the most comfortable shoes on the planet! They really do 'relax ya feet.'"

The new line of CFL™ branded shoes will be launched in the spring of 2008. Please visit for the exact dates and locations where available.

About the CFL™

Canadian Football, a form of football developed in the mid-19th century from rugby football and modified by American football early in the 20th century. Canadian football and American football are similar in most respects, but there are some significant differences in rules. The first Canadian football teams played under the auspices of the Canadian Rugby Football Union (CRFU), founded in 1884. In 1909 the governor-general of Canada, Albert Henry George Grey, 4th Earl Grey, donated a trophy to be awarded to the team winning the Senior Amateur Football Championship of Canada. Both the trophy and the championship game have become known as the Grey Cup™. Since 1954 it has been awarded only to professional teams. NOTE: The Grey Cup™ is North America's oldest Championship trophy in professional sports. In 1956 the Canadian Football Council was formed. Two years later it was renamed the Canadian Football League (CFL™), with Western and Eastern conferences (renamed divisions in 1981). The "Grey Cup™" is an annual tradition celebrated by Canadians from coast-to-coast since 1909 and is Canada's largest professional sporting event. November 25, 2007 saw thousands fill Rogers Centre in Toronto, Canada, for the 95th Grey Cup™ that was viewed by millions of fans across Canada and in more than 160 countries around the globe.

West Division: BC Lions™ -- Calgary Stampeders™ -- Edmonton Eskimos™ -- Saskatchewan Roughriders™

East Division: Winnipeg Blue Bombers™ -- Hamilton Tiger-Cats™ -- Toronto Argonauts™ -- Montreal Alouettes™

About Aussie Soles™:

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel markets. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™, molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant.

The Primary footwear lines consists of, SnUggs™, STARFISH™ and MARINE™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners beach walkers, doctors, nurses and other health care workers.

Please visit for any additional product information or for investor relations.

Relax Ya FEET ™

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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