AXA Art

AXA Art

November 28, 2009 14:09 ET

AXA Art Insurance Corporation and Cranbrook Academy of Art Forms Collaboration

Alliance creates a 21st century experiential environment for the AXA Art Lounge at Art Basel Miami Beach

NEW YORK, NEW YORK--(Marketwire - Nov. 28, 2009) -

Editors Note: There is a photo associated with this Press Release.

Media Preview December 2, 2009
11:30 a.m.
The AXA Art Lounge
(within the Collector's Lounge)

AXA Art, the worlds leading fine art insurance specialist and Cranbrook Academy of Art announced a creative collaboration. Under the terms of the relationship, AXA Art has commissioned the prestigious art academy to conceptualize, design and create a 21st Century experiential environment to be installed in the AXA Art lounge at Art Basel Miami Beach 2009. The space will serve as a respite, where the company will host its collector clients, art market professionals and guests in attendance at the fair.

The Cranbrook design-build team, lead by four of the Academy's s artists-in-residence, includes Beverly Fishman, Elliott Earls, William Massie, and Heather McGill. AXA Art requested that they use The Thrill of Creating as inspiration and consider modernity, functionality and innovation while transforming the lounge space. Elements of the installation will employ design and lighting disciplines, consisting of undulating, pixilated walls constructed out of laser-cut cardboard over a steel armature, layered with applied patterns. Moving patterns will be projected onto the walls and LCD displays running video loops will also be employed. In addition to the ambient light created by the various projectors and displays, lighting design will be used to further shape the space. Seating for fifteen will be provided out of the same laser-cut cardboard over steel armature".

Members of the media are invited to view the results of the Cranbrook/AXA Art relationship on December 2, 2009 at 11:30 a.m. within the Collectors Lounge at Art Basel Miami Beach.

Editors please note: members of Cranbrook's design-build team will be on hand and available to answer questions. AXA Art's global managing directors and CEO's will also be available to you.

For more information visit the AXA Art at www.axa-art.com and Cranbrook Academy of Art at www.cranbrookart.edu

To view the photo associated with this press release, please visit the following link: http://media3.marketwire.com/docs/AXAshorWallGraphic_WEBversion1.JPG

Contact Information

  • AXA Art Insurance
    Roz Joseph
    Global Public Relations
    Mobile: +1(718) 710 5181
    rjoseph@axa-art-usa.com
    or
    Cranbrook Academy of Art and Art Museum
    Felicia E. Molnar
    Public Relations Director
    Office 248.645.3329
    FMolnar@cranbrook.edu