SOURCE: AXcess News

AXcess News

April 19, 2010 06:00 ET

AXcess News: Social Blogging Builds Leads for Small Business, Study Finds

RENO, NV--(Marketwire - April 19, 2010) -  A recent study by Hubspot showed that small businesses who take advantage of blogging generate more leads, which blog advertising network Bloggerwave (OTCBB: BLGW), says is self evident, attesting to the fact that its picking up more customers who are interested in social lead development.

eMarketer noted in a story about the social effects on lead generation Friday, "Blogs not only promote engagement but they also help companies increase the number of pages they have indexed by major search engines."

Hubspot said in a marketing blog post Friday that blogs and social marketing were "two key components" of any company's web presence. The online marketer believes inbound marketing is "flipping outbound marketing on its head."

The March Hubspot report, "The state of inbound lead generation," notes that for every indexed page on Google it can translate into "double-digit" growth in the number of leads generated, which to Bloggerwave came as no surprise after the company announced late last week that the number of advertisers on their blog network was increasing while the size of those campaigns were also on the rise.

"Recently we have launched several global campaigns engaging 1,000 to 3,000 bloggers in multiple markets," said Bloggerwave founder Ulrik Thomsen.

Thomsen's company, though only in the US market a few short months, has been growing. According to Bloggerwave more than 40,000 blogs are now part of its global advertising network, an increase of 30% over January figures. So while other online marketers are relying on studies to 'get the word out,' Bloggerwave appears to be grabbing benefits from third party reports that are validating the social marketing evolution that the Denmark-based company is turning into sales.

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