SOURCE: AXcess News

AXcess News

December 16, 2009 09:00 ET

AXcess News: Vitamin-Spice Combo a Win-Win for Retailers

HOUSTON, TX--(Marketwire - December 16, 2009) - According to market research publisher, Packaged Facts, consumers are looking at premium fare that offers not only convenience, but health and nutritional benefits as well and it appears that VitaminSpice (OTCBB: VTMS) may be just the ticket, having combined vitamins with ordinary spices.

VitaminSpice is the brainchild of Mr. Ed Bukstel, who was cooking for his daughters one afternoon when he decided to add vitamins along with spices to the meal and from there it's been a whirlwind success story that has caught the eye of perhaps one of the nation's icons of retailing, Mr. Bill Fields, the former CEO of Wal-Mart Stores who was credited with building the largest discount retail chain in the world.

"VitaminSpice's technology and ability to enhance health and nutrition through the use of everyday products is a real breakthrough," said Fields.

Mr. Fields recently joined the board of directors of VitaminSpice. Fields' consulting firm, Fields Texas Unlimited, is charged with introducing VitaminSpice's products into the US market. A market where spice sales have been growing steadily, according to Package Facts' Spices and Seasonings in the U.S. report.

The nation itself has been on a health kick for some time and vitamin sales are on the rise -- perhaps even more so than retailers care to talk about. Wal-Mart alone has an entire section of their stores dedicated to vitamins and in the grocery aisle, spices command a respectable amount of shelf space in the discount retail chain as well as major grocery chains like Safeway and Kroger's. But in VitaminSpice's case, their products will also appeal to drug chains like Walgreens, perhaps creating a double market penetration of both grocers and druggists alike.

While VitaminSpice has yet to announce a major retail chain making room for their vitamin-spice products, Fields is more than confident that the Wayne, Pennsylvania-based Company will soon be found in just about every retail chain, chalking it up to simple consumer logic -- "They [VitaminSpice] have created an easy and convenient format that does not alter the quality of the base products."

Nutraceuticals World online editor, Joanna Cosgrove, called VitaminSpice, "A Company that found an innovative way to boost the nutritional quotient of everyday seasonings." Cosgrove noted in an interview with Bukstel that VTMS' sales were "flourishing, not just in grocery and natural food venues, but also in retirement homes and school districts."

My take on VitaminSpice? Watch for it at your local Wal-Mart store -- soon.

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