SOURCE: Abacast Inc.

Abacast Inc.

December 03, 2009 18:31 ET

Abacast Announces Ad Insertion Service v2.3 for Online Radio With New Revenue Generation Features

New Revenue-Focused Features Include Inventory and Sales Forecasting Plus Support for Multiple Ad Providers, Enabling Online Broadcasters to Maximize Their Streaming Revenue; This New Release Also Adds Seamless Support for Spacial Audio's SAM Broadcaster Platform

CAMAS, WA--(Marketwire - December 3, 2009) - Abacast, Inc., a provider of online radio streaming solutions, has announced today the availability of version 2.3 of its flagship Ad Insertion Service. Responding to the online radio industry need for new revenue sources, Ad Insertion Service (AIS) v2.3 provides new key features focused on increasing online station revenues.

AIS v2.3 ( provides support for multiple advertising networks and allows prioritizing based on CPM or sales entity. Broadcasters can maximize their revenue by playing high CPM ads or ads sold by the station first, followed by ads sold by one or more Abacast Ad Network Partners.

"AIS's ad prioritization feature enables us to now monetize much more of our inventory," said Dawn 'Luna' Brunke, Online Content Director at Three Eagles Lincoln. "Management and tracking of inventory has allowed us to better serve our clients."

The new inventory forecasting features include real-time graphs of available vs. sold inventory projected into the future based on audience history. Stations are alerted in advance when ad sales are not meeting expectations, enabling them to engage with Abacast Ad Network partners to sell unsold inventory.

AIS version 2.3 also adds support for Spacial Audio's SAM Broadcaster platform. AIS can be used as the ad management and reporting tool on top of SAM, providing industry leading inventory monetization tools and 3rd party Ad Network Providers to that platform.

"Abacast AIS is a core part of our Online Radio Vertical solution along with our Premier Player, radio-specific analytics, royalty reporting, Ad Network Partners, and hosted streaming including P2P options to enable cost-effective 128Kbps delivery," said Abacast Co-President Jim Kott. "With this release Abacast continues to build on its commitment to provide our online radio customers with the best possible value."

About Abacast

Abacast, Inc. ( ) is a commercial quality, Hybrid Content Delivery Network (CDN), offering the most options in the industry to distribute and monetize Internet distribution of audio and video for both live and on-demand. Abacast Inc. is headquartered in Camas, WA and is privately held. For information call (360) 834-5229 or email

Contact Information

  • Contact:
    Jason Vosburgh
    Marketing Director
    Abacast Inc.
    360-834-5229 x106
    Email Contact