SOURCE: Aberdeen Group

November 25, 2008 15:00 ET

Aberdeen Group and the Society for Technical Communication Partner to Extend the Reach of Research

BOSTON, MA--(Marketwire - November 25, 2008) - To better understand emerging trends and initiatives in technical communications, the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) and the Society for Technical Communication (STC) have partnered to ensure that STC members will have their voice heard by participating in Aberdeen's research projects in the technical communications field. By partnering with STC, Aberdeen's research will be enriched by the experiences of professional technical communicators worldwide. Also as part of the relationship, STC members will have direct access to all of the Aberdeen's fact-based benchmark reports and derivatives offering guidance on the practices of top performing technical communications organizations.

Immediate Benefits to STC Members:

Members of STC will be granted the opportunity to leverage Aberdeen's entire library of fact-based research into critical business and technology challenges across the enterprise value chain. Access to Aberdeen's library (a $995 value) includes over 190 benchmark reports and articles with a focus on product development, as well as specific studies on product documentation and technical communication including:

 
--  The Technical Communicator's Transformation
    http://aberdeen.com/summary/report/benchmark/4199-RA-dita-technical-transformation.asp
    
--  Documentation Goes Global
    http://www.aberdeen.com/summary/report/benchmark/4658-RA-documentation-goes-global.asp
    
--  Dynamic Publishing: Smart Documents Streamline Technical Documentation
    http://www.aberdeen.com/summary/report/benchmark/4360-RA-dynamic-publishing.asp
    
--  Publishing Technical Communications to a Multi-Channel World
    http://www.aberdeen.com/summary/report/benchmark/3990-RA-Multi-Channel.asp
    
--  Next-Generation Product Documentation: Getting Past the "Throw It over
    the Wall" Approach
    http://www.aberdeen.com/summary/report/benchmark/RA_NtGenProdDoc_3706.asp
    

To gain access to this research via membership of the Society for Technical Communication, please contact STC directly. STC members will then receive a confirmation email allowing you to register for your own Aberdeen Access account. After registering, you will be able to log in and access the research.

Who is Involved?

STC is an individual membership organization dedicated to advancing the arts and sciences of technical communication. It is the largest organization of its type in the world. STC advances the theory and practice of technical communication across all user abilities and media so that both businesses and customers benefit from safe, appropriate, and effective use of products, information, and services.

For additional access to complimentary Product Innovation and Engineering Research, please visit http://research.aberdeen.com/index.php/Product-Innovation-and-Engineering/

About the Society for Technical Communication (STC)

Technical communication is the process of conveying complex information in a way people can understand and use.

The Society for Technical Communication is an organization of professionals who advance the theory and practice of technical communication in all media. STC has more than 15,000 members on six continents, and these members produce everything from the traditional user manual to the latest Web-based interactive tutorial. STC members are industry leaders at organizations including IBM, Hewlett-Packard, and Lockheed Martin. For more information, visit www.stc.org.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com

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