BOSTON, MA--(Marketwire - November 18, 2008) - Aberdeen Group, a Harte-Hanks Company (
NYSE:
HHS), today announced the availability of a new online digital prototyping
assessment tool. Digital Prototyping software enables a realistic 3D
simulation to optimize and validate a product before it is built, reducing
the number of physical prototypes.
The tool, which utilizes Aberdeen's primary research in product innovation,
helps companies identify their biggest product development challenges,
compares their design practices to industry benchmarks, and quantifies
potential time and cost savings by adopting Best-in-Class capabilities. The
simple assessment, based on Aberdeen's unique PACE™ research
methodology, steps through the product development process to determine
where an individual company excels and helps identify opportunities for
improvement.
By completing a 10-minute online survey, users receive a personalized
summary of how they compare to other organizations as well as custom
tailored next steps to improve their development process. The tool makes
recommendations by comparing responses to prior Aberdeen research that
identified design and engineering best practices exhibited by Best-in-Class
companies.
Aberdeen collaborated on this project with Autodesk, a company known for
its broad portfolio of Digital Prototyping software, to provide counsel on
specific product design and development technologies that can help
companies achieve the best practices that Aberdeen has identified. The
recommendations also include individualized cost and time savings that
could be realized by adopting these practices.
"Aberdeen Group has developed a straightforward online tool that can help
companies rapidly evaluate their own product development process," said
Brenda Discher, senior director, Manufacturing Solutions at Autodesk, Inc.
"Not only does this new assessment tool help identify where the biggest
pain points are, it provides actionable advice to achieve the time and cost
savings that companies need to build better products faster."
"Aberdeen is pleased to provide organizations with guidance to improve
their product development process," said Stephen Gold, President of
Aberdeen. "The Assessment Tool Series offers a unique opportunity for
organizations to leverage our benchmark research in a highly personalized
way."
For more information about the online Digital Prototyping assessment tool,
visit:
http://autodesk.aberdeen.com
To access a complimentary copy of recent Aberdeen research, see:
http://research.aberdeen.com
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
Autodesk is a registered trademark of Autodesk, Inc., and/or its
subsidiaries and/or affiliates in the USA and/or other countries.
© 2008 AberdeenGroup, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617)854-5200
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Adam Hollander
Aberdeen Harte-Hanks
(617) 854-5290
Adam.hollander@aberdeen.com