SOURCE: Model Metrics

October 05, 2007 08:07 ET

Accelerate4Pharma by Model Metrics Wins "Breakthrough App of the Year" Appy Award From

Accelerate2GO Platform Wins Praise and Turns Heads for Its Offline Functionality

CHICAGO, IL--(Marketwire - October 5, 2007) - Model Metrics' application Accelerate4Pharma has been named the "Breakthrough App of the Year" by at Dreamforce '07, the user and developer conference September 16-19, 2007 at the Moscone Center in San Francisco. chairman and Chief Executive Officer Marc Benioff and President Jim Steele presented the Appy Award to Model Metrics. is the market and technology leader in on-demand business services.

Accelerate4Pharma by Model Metrics is the most comprehensive on-demand application on the market for managing the pharmaceutical industry's marketing, sales and customer service processes. Its features include sample management, innovative signature capture, and detailed call reporting for on site visits.

Accelerate4Pharma is built upon Model Metrics' Accelerate2GO platform that enables custom solutions for mobile sales teams in Salesforce both online and offline. Accelerate2GO is designed for businesses that require a rich custom interface in Salesforce specific to their industry's requirements. In addition to Pharma, examples include merchandising, field sales, and insurance. Accelerate2GO leverages's platform, Adobe Flex and AIR technology.

"We knew that demand for custom offline functionality was strong, but we have been surprised by how vast the need is," said Adam Caplan, president and chief executive officer of Model Metrics. "The Accelerate2GO platform is comprehensive and highly customizable, and the response to this application has been huge. Winning the Appy Award from affirms the innovation and the potential of this application."

" has always been about providing users with a rich yet simple user experience that is specific to their needs," said Clarence So, senior vice president of marketing, "Model Metrics' extension of the platform with Adobe's Flex and AIR technology is a breakthrough that takes these concepts to the next level for customer specific functionality. With Accelerate4Pharma Model Metrics has shown how to leverage the on-demand model and the platform with complementary technologies to meet the needs of our mutual customers."

The Appy Awards recognize achievements in innovation leveraging Software-as-a-Service and Platform-as-a-Service. Only three partners out of a cadre of hundreds won a 2007 Appy Award, along with 12 customers. Platform and the AppExchange reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

The AppExchange economy continues to expand, with thousands of customers installing thousands of applications via the AppExchange. Customers of all sizes can quickly and easily extend Salesforce with additional on-demand business applications available on the AppExchange, found at

About Model Metrics

Model Metrics enables mid-sized and Fortune 1000 companies to successfully implement on-demand CRM by delivering products and services at the cutting edge of the fast growing on-demand applications industry. Model Metrics has significant CRM expertise as well as vertical industry knowledge to ensure the success of client projects. Its team of experienced consultants has proven skills and hundreds of successful client engagements, large and small. Model Metrics' world-class application development skills enable clients to achieve complex business demands, and its Adobe Flex capabilities enable the creation of personalized, multimedia-rich applications that dramatically enhance the user experience. To learn more, visit or email or call 312.587.3037.

Contact Information

  • Contact:
    Ellen DePodesta
    ED Communications
    773-878-1008 or 773-220-6068
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