SOURCE: Acceleration

December 20, 2007 21:30 ET

Acceleration and Rockett Interactive Win Prestigious 2007 Kinetic Information Award

Award Recognizes Creative Use of Information Technology to Drive Sales and Marketing Opportunities

NEW YORK, NY--(Marketwire - December 20, 2007) - Acceleration, a leader in providing online marketing services, and Rockett Interactive, an online media planning and implementation agency, have won the 2007 Kinetic Information Award for their creative use of information technology, especially Acceleration's paid search services to help drive sales and marketing opportunities. This awards program recognizes companies that focus on the creative use of technology to gain significant business benefit and effectiveness.

Through Rockett Interactive's partnership with Acceleration, the firm eliminated a manual solution for managing paid search marketing for their clients. By providing Rockett an interface that enables campaign management across leading search engines and a centralized campaign management infrastructure, Acceleration helped the firm increase profitability and enabled Rockett to use a platform that is able to take on any level of paid search campaign, regardless of size and complexity.

"We are extremely honored to be chosen by the judges for this new award," said Stephan Petorius, President, Acceleration. "Our focus is always on providing customers the tools to creatively manage their online marketing initiatives to maximize effectiveness and drive business growth. It's extremely satisfying to be recognized for these endeavors by our industry peers."

Acceleration and Rockett Interactive were selected for this award by an independent panel of industry experts based on process improvements that led to gains in at least one of the following areas: productivity, profitability, ability to adapt to market conditions, or competitive standing/market share.

"It was very difficult for our judges to make the final choices this year," said Steve Weissman, founder of the Process Innovation Awards. "The entries were all outstanding and further proof that many organizations are being aggressively creative in their application of information technology to achieve business benefits. Each one of these awards recipients demonstrates a corporate culture that goes beyond the obvious to really make a difference in their industry."

Enterprise Innovator, a premier publication focused on technology innovation in the enterprise (, sponsored the 2007 Process Innovation Awards, which were created by Kinetic Information LLC and are now in their 11th year. The Kinetic Information Award was created to recognize outstanding applications that powerfully impact sales and marketing as well as to serve as a tribute to honor the long-standing achievements of Kinetic Information.

About Process Innovation Awards

The Process Innovation Awards program recognizes innovation in the application of information technology. Awards focus on the business benefits user organizations derive from their technology systems. Award winners are selected by a panel of experts consisting of independent professional consultants who are recognized authorities in their fields. The judging process is free of any vendor or other bias so the emphasis remains on the business benefits provided by each winning implementation.

About Acceleration

Acceleration helps its customers get the most from their online marketing investments by getting technology, people and processes to work in harmony. The company's key areas of expertise are email marketing, paid search marketing, online analytics and ad operations. Acceleration fast-tracks its customers' e-marketing success through a combination of its own services and proprietary applications, and products from leading online marketing technology vendors. From its offices in the USA, UK and South Africa, Acceleration serves more than 200 customers across a broad spectrum of industries. For more information, visit

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